G2 Crowd gives a real-time look at how dreamforce sponsors and exhibitioners stack up.

Compare Google Tag Manager, IBM Watson Customer Experience Analytics, and Google Analytics

Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 212 reviews)
7.6
(Based on 8 reviews)
9.0
(Based on 2,810 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 213 reviews)
8.5
(Based on 8 reviews)
7.8
(Based on 2,823 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 138 reviews)
8.0
(Based on 6 reviews)
8.0
(Based on 1,443 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 137 reviews)
8.2
(Based on 5 reviews)
8.3
(Based on 1,446 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 168 reviews)
7.0
(Based on 6 reviews)
7.5
(Based on 2,228 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 122 reviews)
8.5
(Based on 6 reviews)
8.3
(Based on 1,301 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 210 reviews)
10.0
(Based on 8 reviews)
8.5
(Based on 2,800 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
53.1%
9.1%
60.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.2%
18.2%
27.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.7%
72.7%
12.2%
 
Marketing and Advertising
40.2%
Food & Beverages
18.8%
Marketing and Advertising
22.8%
 
Internet
9.4%
Retail
12.5%
Computer Software
7.1%
 
Information Technology and Services
7.6%
Investment Management
12.5%
Internet
7.0%
 
Computer Software
6.5%
Banking
12.5%
Information Technology and Services
6.8%
 
Retail
2.3%
Marketing and Advertising
12.5%
Higher Education
3.1%
 
Other
33.9%
Other
31.3%
Other
53.1%
Most Helpful Favorable Review
Most Helpful Favorable Review
Vert H.
Administrator in Photography

Having both our Google Analytics code and Facebook tracking pixel in the same place for easy management and implementation on our website. Managing these codes within a unified platform instead of customizing them in different places.

G2 Crowd User

The cloud version is much easier to setup. Quicker interface, etc.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 No videos provided.

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

No videos provided.
 No downloads provided.No downloads provided.
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk IBM Watson Customer Experience Analytics a QuestionContact IBM Watson Customer Experience AnalyticsRequest More InformationRequest More Information
Kate from G2 Crowd

Need help?

I can help.