Compare Google Tag Manager, IBM Watson Customer Experience Analytics, and Google Analytics

Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 206 reviews)
7.6
(Based on 8 reviews)
9.0
(Based on 2516 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 207 reviews)
8.5
(Based on 8 reviews)
7.8
(Based on 2528 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 135 reviews)
8.0
(Based on 6 reviews)
8.0
(Based on 1291 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 134 reviews)
8.2
(Based on 5 reviews)
8.3
(Based on 1295 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 164 reviews)
7.0
(Based on 6 reviews)
7.5
(Based on 1971 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 119 reviews)
8.5
(Based on 6 reviews)
8.4
(Based on 1156 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 204 reviews)
10.0
(Based on 8 reviews)
8.5
(Based on 2511 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
53.0%
9.1%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.9%
18.2%
27.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.2%
72.7%
12.1%
 
Marketing and Advertising
39.5%
Food & Beverages
18.8%
Marketing and Advertising
22.8%
 
Internet
9.7%
Retail
12.5%
Computer Software
7.1%
 
Information Technology and Services
7.3%
Investment Management
12.5%
Internet
7.1%
 
Computer Software
6.5%
Banking
12.5%
Information Technology and Services
6.7%
 
Retail
2.4%
Marketing and Advertising
12.5%
Higher Education
3.0%
 
Other
34.6%
Other
31.3%
Other
53.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

I love that I have the ability to make simple tag changes, place tracking pixels, without having to involve my client's IT or Web Dev.

G2 Crowd User in Marketing and Advertising

Thw softwrae has easy to use interface, Interactive dashboards and good segmentation features.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 No videos provided.

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

No videos provided.
 No downloads provided.No downloads provided.
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk IBM Watson Customer Experience Analytics a QuestionContact IBM Watson Customer Experience AnalyticsAsk Google Analytics a QuestionContact Google Analytics
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