Compare Google Tag Manager, IBM Watson Customer Experience Analytics, and Google Analytics

Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 212 reviews)
7.8
(Based on 11 reviews)
9.1
(Based on 3,162 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 212 reviews)
7.5
(Based on 11 reviews)
7.8
(Based on 3,176 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 135 reviews)
8.0
(Based on 9 reviews)
8.0
(Based on 1,595 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 134 reviews)
8.1
(Based on 8 reviews)
8.3
(Based on 1,596 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 167 reviews)
7.9
(Based on 8 reviews)
7.5
(Based on 2,522 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 119 reviews)
8.3
(Based on 9 reviews)
8.3
(Based on 1,431 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 209 reviews)
9.0
(Based on 11 reviews)
8.6
(Based on 3,148 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
13.3%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.6%
26.7%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
60.0%
12.1%
 
Marketing and Advertising
38.2%
Food & Beverages
15.0%
Marketing and Advertising
22.2%
 
Internet
9.5%
Banking
15.0%
Computer Software
6.9%
 
Computer Software
7.4%
Staffing and Recruiting
10.0%
Information Technology and Services
6.8%
 
Information Technology and Services
7.2%
Retail
10.0%
Internet
6.4%
 
Retail
2.4%
Marketing and Advertising
10.0%
Higher Education
3.1%
 
Other
35.3%
Other
40.0%
Other
54.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Tegan J.
User in Marketing and Advertising

Google Tag Manager is really useful. We are able to set up tags and triggers to send information back to Facebook and Twitter to collect on and store through their APIs. Google Tag Manager is really versatile and can pretty much be manipulated to to work...

Kenneth L.
User in Retail

The fact it learned as it grows, year after year

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It’s hard to implement other companies pixels into their tags. Example : sizmek

G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 No videos provided.

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

No videos provided.
 No downloads provided.No downloads provided.
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk IBM Watson Customer Experience Analytics a QuestionContact IBM Watson Customer Experience AnalyticsAsk Google Analytics a QuestionContact Google Analytics
Kate from G2 Crowd

Need help?

I can help.