Compare Google Tag Manager, IBM Watson Customer Experience Analytics, Google Analytics, and HubSpot

Pricing

 
Marketing Hub Free
$0
 
Marketing Hub Starter
$50
/month
 
Marketing Hub Professional
$800
/month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
IBM Watson Customer Experience Analytics
Free Trial
Google Analytics
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.6
9.0
8.5
Ease of Use
Ease of Use
7.7
7.3
7.6
8.5
Ease of Setup
Ease of Setup
7.8
7.8
7.8
8.0
Ease of Admin
Ease of Admin
8.2
7.7
8.1
8.5
Quality of Support
Quality of Support
6.7
7.9
7.3
8.7
Ease of Doing Business With
Ease of Doing Business With
8.0
8.1
8.2
8.7
Product Direction (% positive)
Product Direction (% positive)
8.7
8.2
8.4
8.6
Meets Requirements
Google Tag Manager
9.2
IBM Watson Customer Experience Analytics
7.6
Google Analytics
9.0
HubSpot
8.5
Ease of Use
Google Tag Manager
7.7
IBM Watson Customer Experience Analytics
7.3
Google Analytics
7.6
HubSpot
8.5
Ease of Setup
Google Tag Manager
7.8
IBM Watson Customer Experience Analytics
7.8
Google Analytics
7.8
HubSpot
8.0
Ease of Admin
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
7.7
Google Analytics
8.1
HubSpot
8.5
Quality of Support
Google Tag Manager
6.7
IBM Watson Customer Experience Analytics
7.9
Google Analytics
7.3
HubSpot
8.7
Ease of Doing Business With
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.2
HubSpot
8.7
Product Direction (% positive)
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
8.2
Google Analytics
8.4
HubSpot
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
10.5%
60.5%
56.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
21.1%
27.6%
37.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
68.4%
11.9%
6.0%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
IBM Watson Customer Experience Analytics
Small-Business
10.5%
Mid-Market
21.1%
Enterprise
68.4%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
HubSpot
Small-Business
56.2%
Mid-Market
37.8%
Enterprise
6.0%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Retail
12.5%
Marketing and Advertising
22.2%
Marketing and Advertising
19.4%
 
Internet
9.8%
Food & Beverages
12.5%
Computer Software
6.9%
Computer Software
15.0%
 
Computer Software
7.4%
Banking
12.5%
Information Technology and Services
6.8%
Information Technology and Services
9.9%
 
Information Technology and Services
7.1%
Staffing and Recruiting
8.3%
Internet
6.2%
Internet
6.2%
 
Retail
2.4%
Oil & Energy
8.3%
Higher Education
3.0%
Financial Services
2.6%
 
Other
35.4%
Other
45.8%
Other
54.8%
Other
46.9%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
IBM Watson Customer Experience Analytics
Retail
12.5%
Food & Beverages
12.5%
Banking
12.5%
Staffing and Recruiting
8.3%
Oil & Energy
8.3%
Other
45.8%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
HubSpot
Marketing and Advertising
19.4%
Computer Software
15.0%
Information Technology and Services
9.9%
Internet
6.2%
Financial Services
2.6%
Other
46.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

-Ease of use -Easy to test new tags -Easy to deploy tags -Setup within CMS was easy

G2 Crowd User

The new UI offers plenty of dashboard options, including the ability to create custom dashboard view. Unlimited explore reports and reporting segments allow users to dive deeper into their reporting.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

 
Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User

-Ease of use -Easy to test new tags -Easy to deploy tags -Setup within CMS was easy

Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
G2 Crowd User

The new UI offers plenty of dashboard options, including the ability to create custom dashboard view. Unlimited explore reports and reporting segments allow users to dive deeper into their reporting.

Most Helpful Critical Review
G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Screenshots

 
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Google Tag Manager
IBM Watson Customer Experience Analytics
Google Analytics

Videos

 No videos provided

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

No videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Google Tag Manager
No videos provided
IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Google Analytics
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

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