Want to see who topped the 2019 Best Software Awards?

Compare Google Tag Manager, IBM Watson Customer Experience Analytics, Google Analytics, and HubSpot

 
Google Tag Manager
IBM Watson Customer Experience Analytics
Optimized for quick response
Google Analytics
HubSpot
Optimized for quick response
 
remove product
Google Tag Manager
Google Tag Manager
4.5
Based on 226 reviews
remove product
IBM Watson Customer Experience Analytics
IBM Watson Customer Experience Analytics
4.2
Based on 10 reviews
Optimized for quick response
remove product
Google Analytics
Google Analytics
4.5
Based on 3,289 reviews
remove product
HubSpot
HubSpot
4.3
Based on 3,116 reviews
Optimized for quick response
 
Marketing Hub Free
$0
 
Marketing Hub Starter
$50 /month
 
Marketing Hub Professional
$800 /month
 
Marketing Hub Enterprise
$3,200 /month
 
Free Trial
Free Trial
Free Trial
Free Trial
 $ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 210 reviews)
7.4
(Based on 7 reviews)
9.1
(Based on 3,045 reviews)
8.7
(Based on 2,744 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 210 reviews)
8.5
(Based on 7 reviews)
7.8
(Based on 3,059 reviews)
8.6
(Based on 2,755 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.1
(Based on 133 reviews)
8.2
(Based on 5 reviews)
8.0
(Based on 1,539 reviews)
8.2
(Based on 1,466 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 132 reviews)
Not enough data available
8.3
(Based on 1,540 reviews)
8.7
(Based on 1,520 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 165 reviews)
7.3
(Based on 5 reviews)
7.5
(Based on 2,425 reviews)
8.8
(Based on 2,569 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 117 reviews)
8.8
(Based on 5 reviews)
8.3
(Based on 1,381 reviews)
8.9
(Based on 1,496 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 207 reviews)
10.0
(Based on 7 reviews)
8.5
(Based on 3,031 reviews)
8.8
(Based on 2,734 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
10.0%
60.7%
55.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
20.0%
27.3%
38.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.7%
70.0%
12.0%
6.1%
 
Marketing and Advertising
37.9%
Food & Beverages
20.0%
Marketing and Advertising
22.0%
Marketing and Advertising
19.1%
 
Internet
9.6%
Staffing and Recruiting
13.3%
Computer Software
7.0%
Computer Software
15.3%
 
Computer Software
7.5%
Retail
13.3%
Information Technology and Services
6.9%
Information Technology and Services
9.9%
 
Information Technology and Services
7.2%
Marketing and Advertising
13.3%
Internet
6.6%
Internet
6.4%
 
Retail
2.4%
Investment Management
13.3%
Higher Education
3.0%
Financial Services
2.7%
 
Other
35.5%
Other
26.7%
Other
54.4%
Other
46.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
Vanessa S.
Agency in Marketing and Advertising

How easy it is to create tags, there are a lot of available resources online. No need to wait for development team for implementation

G2 Crowd User

The cloud version is much easier to setup. Quicker interface, etc.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

 
 No videos provided.

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

No videos provided.

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk IBM Watson Customer Experience Analytics a QuestionContact IBM Watson Customer Experience AnalyticsAsk Google Analytics a QuestionContact Google AnalyticsAsk HubSpot a QuestionContact HubSpot
Kate from G2 Crowd

Need help?

I can help.