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Compare Google Tag Manager, IBM Watson Customer Experience Analytics, Google Analytics, and Mixpanel

 
Google Tag Manager
IBM Watson Customer Experience Analytics
Optimized for quick response
Google Analytics
Mixpanel
 
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Google Tag Manager
Google Tag Manager
4.5
Based on 226 reviews
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IBM Watson Customer Experience Analytics
IBM Watson Customer Experience Analytics
4.2
Based on 10 reviews
Optimized for quick response
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Google Analytics
Google Analytics
4.5
Based on 3,283 reviews
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Mixpanel
Mixpanel
4.2
Based on 215 reviews
Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 210 reviews)
7.4
(Based on 7 reviews)
9.1
(Based on 3,040 reviews)
8.4
(Based on 190 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 210 reviews)
8.5
(Based on 7 reviews)
7.8
(Based on 3,054 reviews)
7.9
(Based on 190 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.1
(Based on 133 reviews)
8.2
(Based on 5 reviews)
8.0
(Based on 1,535 reviews)
7.4
(Based on 81 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 132 reviews)
Not enough data available
8.3
(Based on 1,536 reviews)
7.8
(Based on 82 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 165 reviews)
7.3
(Based on 5 reviews)
7.5
(Based on 2,422 reviews)
8.1
(Based on 146 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 117 reviews)
8.8
(Based on 5 reviews)
8.3
(Based on 1,379 reviews)
8.4
(Based on 70 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 207 reviews)
10.0
(Based on 7 reviews)
8.5
(Based on 3,026 reviews)
7.1
(Based on 185 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
10.0%
60.7%
63.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
20.0%
27.3%
31.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.7%
70.0%
12.0%
4.7%
 
Marketing and Advertising
37.9%
Food & Beverages
20.0%
Marketing and Advertising
22.0%
Computer Software
25.9%
 
Internet
9.6%
Staffing and Recruiting
13.3%
Computer Software
7.0%
Internet
18.2%
 
Computer Software
7.5%
Retail
13.3%
Information Technology and Services
6.9%
Information Technology and Services
14.5%
 
Information Technology and Services
7.2%
Marketing and Advertising
13.3%
Internet
6.6%
Marketing and Advertising
7.1%
 
Retail
2.4%
Investment Management
13.3%
Higher Education
3.0%
Financial Services
7.1%
 
Other
35.5%
Other
26.7%
Other
54.5%
Other
27.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
Brian S.
User in Automotive

Easy to use and great "how to use" help. Great for every small business.

Hemant D.
Industry Analyst / Tech Writer in Information Technology and Services

Customer entire journey analytics, Mindset analysis in cxa to discover your highly active customer. Drill down to each session to see customer level Replays.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
 No videos provided.

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

No videos provided.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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Kate from G2 Crowd

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