Compare Google Tag Manager, IBM Watson Customer Experience Analytics, Google Analytics, and Moz Pro

Pricing

 
Standard
$99
/ month
 
Medium
$149
/ month
 
Large
$249
/ month
 
Premium
$599
/ month
 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
IBM Watson Customer Experience Analytics
Free Trial
Google Analytics
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$149/ month
Large
$249/ month
Premium
$599/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.6
9.0
8.4
Ease of Use
Ease of Use
7.7
7.3
7.6
8.6
Ease of Setup
Ease of Setup
7.8
7.8
7.8
9.0
Ease of Admin
Ease of Admin
8.2
7.7
8.1
9.0
Quality of Support
Quality of Support
6.7
7.9
7.3
8.7
Ease of Doing Business With
Ease of Doing Business With
8.0
8.1
8.2
9.2
Product Direction (% positive)
Product Direction (% positive)
8.7
8.2
8.4
8.5
Meets Requirements
Google Tag Manager
9.2
IBM Watson Customer Experience Analytics
7.6
Google Analytics
9.0
Moz Pro
8.4
Ease of Use
Google Tag Manager
7.7
IBM Watson Customer Experience Analytics
7.3
Google Analytics
7.6
Moz Pro
8.6
Ease of Setup
Google Tag Manager
7.8
IBM Watson Customer Experience Analytics
7.8
Google Analytics
7.8
Moz Pro
9.0
Ease of Admin
Google Tag Manager
8.2
IBM Watson Customer Experience Analytics
7.7
Google Analytics
8.1
Moz Pro
9.0
Quality of Support
Google Tag Manager
6.7
IBM Watson Customer Experience Analytics
7.9
Google Analytics
7.3
Moz Pro
8.7
Ease of Doing Business With
Google Tag Manager
8.0
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.2
Moz Pro
9.2
Product Direction (% positive)
Google Tag Manager
8.7
IBM Watson Customer Experience Analytics
8.2
Google Analytics
8.4
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
10.5%
60.5%
54.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
21.1%
27.6%
35.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
68.4%
11.9%
10.1%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
IBM Watson Customer Experience Analytics
Small-Business
10.5%
Mid-Market
21.1%
Enterprise
68.4%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
Moz Pro
Small-Business
54.0%
Mid-Market
35.9%
Enterprise
10.1%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Retail
12.5%
Marketing and Advertising
22.1%
Marketing and Advertising
29.3%
 
Internet
9.8%
Food & Beverages
12.5%
Computer Software
7.1%
Internet
12.9%
 
Computer Software
7.4%
Banking
12.5%
Information Technology and Services
6.8%
Computer Software
12.9%
 
Information Technology and Services
7.1%
Staffing and Recruiting
8.3%
Internet
6.2%
Information Technology and Services
7.9%
 
Retail
2.4%
Oil & Energy
8.3%
Higher Education
3.0%
Retail
2.2%
 
Other
35.4%
Other
45.8%
Other
54.8%
Other
34.7%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
IBM Watson Customer Experience Analytics
Retail
12.5%
Food & Beverages
12.5%
Banking
12.5%
Staffing and Recruiting
8.3%
Oil & Energy
8.3%
Other
45.8%
Google Analytics
Marketing and Advertising
22.1%
Computer Software
7.1%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
Moz Pro
Marketing and Advertising
29.3%
Internet
12.9%
Computer Software
12.9%
Information Technology and Services
7.9%
Retail
2.2%
Other
34.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Computer Software

Google Tag Manager is helpful tool to easily manage various types of tags on a website for tracking and analytics in one place and easily integrates with other systems.

G2 Crowd User

The new UI offers plenty of dashboard options, including the ability to create custom dashboard view. Unlimited explore reports and reporting segments allow users to dive deeper into their reporting.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

 
Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User in Computer Software

Google Tag Manager is helpful tool to easily manage various types of tags on a website for tracking and analytics in one place and easily integrates with other systems.

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
G2 Crowd User

The new UI offers plenty of dashboard options, including the ability to create custom dashboard view. Unlimited explore reports and reporting segments allow users to dive deeper into their reporting.

Most Helpful Critical Review
G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Screenshots

 
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Google Tag Manager
IBM Watson Customer Experience Analytics
Google Analytics

Videos

 No videos provided

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

No videos providedNo videos provided
Google Tag Manager
No videos provided
IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Google Analytics
No videos provided
Moz Pro
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Google Tag Manager
No downloads provided
Google Analytics
No downloads provided
Moz Pro
No downloads provided
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