Compare Google Tag Manager, IBM Watson Customer Experience Analytics, and Mixpanel

Add Product
Google Tag Manager
IBM Watson Customer Experience Analytics
Optimized for quick response
Mixpanel
Add Product
remove product
Google Tag Manager
Google Tag Manager
4.5
Based on 228 reviews
remove product
IBM Watson Customer Experience Analytics
IBM Watson Customer Experience Analytics
4.2
Based on 19 reviews
Optimized for quick response
remove product
Mixpanel
Mixpanel
4.2
Based on 215 reviews
Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 212 reviews)
7.9
(Based on 14 reviews)
8.4
(Based on 190 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 212 reviews)
7.5
(Based on 14 reviews)
7.9
(Based on 190 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 135 reviews)
8.0
(Based on 12 reviews)
7.4
(Based on 81 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 134 reviews)
8.0
(Based on 11 reviews)
7.8
(Based on 82 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 167 reviews)
8.1
(Based on 11 reviews)
8.1
(Based on 146 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 119 reviews)
8.2
(Based on 12 reviews)
8.4
(Based on 70 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 209 reviews)
8.4
(Based on 13 reviews)
7.1
(Based on 185 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
10.5%
63.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.6%
21.1%
31.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
68.4%
4.7%
 
Marketing and Advertising
38.2%
Retail
12.5%
Computer Software
25.9%
 
Internet
9.5%
Food & Beverages
12.5%
Internet
18.2%
 
Computer Software
7.4%
Banking
12.5%
Information Technology and Services
14.5%
 
Information Technology and Services
7.2%
Staffing and Recruiting
8.3%
Marketing and Advertising
7.1%
 
Retail
2.4%
Oil & Energy
8.3%
Financial Services
7.1%
 
Other
35.3%
Other
45.8%
Other
27.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
Jack C.
User in Marketing and Advertising

Google Tag Manager is an extremely handy tool for wrestling control back from developers when it comes to setting up various tracking for your website. By having all the code in one container you eliminate the need for adding tracking code to individual pages.

G2 Crowd User in Information Technology and Services

Cloud based platform templates for modelling Integration with differnt CRM.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

G2 Crowd User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
 No videos provided.

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk IBM Watson Customer Experience Analytics a QuestionContact IBM Watson Customer Experience AnalyticsAsk Mixpanel a QuestionContact Mixpanel
Kate from G2 Crowd

Need help?

I can help.