Compare Google Tag Manager vs Indicative

See this comparison of Google Tag Manager vs. Indicative based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 210 reviews. Indicative rates 4.5/5 stars with 12 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 197 reviews)
8.1
(Based on 12 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 198 reviews)
8.1
(Based on 12 reviews)
Ease of Setup
Ease of Setup
8.0
(Based on 129 reviews)
Not enough data available
Ease of Admin
Ease of Admin
8.4
(Based on 128 reviews)
Not enough data available
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 157 reviews)
8.5
(Based on 9 reviews)
Ease of Doing Business With
Ease of Doing Business With
8.2
(Based on 115 reviews)
Not enough data available
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 195 reviews)
7.4
(Based on 12 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.4%
33.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.8%
50.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.8%
16.7%
 
Marketing and Advertising
39.3%
Internet
25.0%
 
Internet
9.3%
Computer Software
25.0%
 
Information Technology and Services
7.6%
E-Learning
16.7%
 
Computer Software
6.5%
Newspapers
8.3%
 
Retail
2.5%
Telecommunications
8.3%
 
Other
34.7%
Other
16.7%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Internet

Love the fact that GTM integrates popular Ad platforms like AdWords and Adroll. This helps us save time when installing tags for tracking and conversion tracking.

G2 Crowd User in Computer Software

The Segmentation feature is very powerful and allows us to segment our event data in a number of ways, all via a simple drag and drop interface. This allows us to quickly answer any questions that we may have about our data.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Hospital & Health Care

It can be a bit overwhelming with all the features.

G2 Crowd User in Internet

Lack of insight into web attribution (GA isn't hooked up -- but not sure if this is unique to our account / is a possible functionality.

 
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Kate avatar
Kate from G2 Crowd

Need help?

I can help.