Compare Google Tag Manager, Indicative, and Amplitude Analytics

Pricing

 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial Unavailable
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
8.9
Ease of Use
Ease of Use
7.7
8.1
8.6
Ease of Setup
Ease of Setup
7.8
Not enough data available
8.4
Ease of Admin
Ease of Admin
8.2
Not enough data available
8.6
Quality of Support
Quality of Support
6.7
8.7
8.9
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.7
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
9.1
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Amplitude Analytics
8.9
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Amplitude Analytics
8.6
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Amplitude Analytics
8.4
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Amplitude Analytics
8.6
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Amplitude Analytics
8.9
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Amplitude Analytics
8.7
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Amplitude Analytics
9.1

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Amplitude Analytics
8.9
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Amplitude Analytics
8.7
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Amplitude Analytics
8.1
Standard Event Tracking
Google Tag Manager
9.1
Indicative
Not enough data available
Amplitude Analytics
8.9
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Amplitude Analytics
8.9
Retention
Google Tag Manager
8.2
Indicative
Not enough data available
Amplitude Analytics
9.0
Return
Google Tag Manager
8.1
Indicative
Not enough data available
Amplitude Analytics
8.9
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Amplitude Analytics
9.0
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Amplitude Analytics
9.1
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Amplitude Analytics
9.1
Trending
Google Tag Manager
8.4
Indicative
Not enough data available
Amplitude Analytics
9.0
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Amplitude Analytics
8.9
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Amplitude Analytics
8.8
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Amplitude Analytics
8.6
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Amplitude Analytics
8.9
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Amplitude Analytics
8.9
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Amplitude Analytics
9.0
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Amplitude Analytics
8.7
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Amplitude Analytics
8.5
Campaign Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Amplitude Analytics
8.7
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Amplitude Analytics
8.7
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Amplitude Analytics
9.2
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Amplitude Analytics
9.2
Administration
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Amplitude Analytics
9.2
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Amplitude Analytics
9.4
API / Integrations
Google Tag Manager
8.8
Indicative
Not enough data available
Amplitude Analytics
9.0
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Amplitude Analytics
8.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
28.6%
23.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.6%
57.1%
52.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
14.3%
24.4%
Google Tag Manager
Small-Business
51.8%
Mid-Market
34.6%
Enterprise
13.6%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Amplitude Analytics
Small-Business
23.3%
Mid-Market
52.3%
Enterprise
24.4%

Reviewers' Industry

 
Marketing and Advertising
38.2%
Internet
22.2%
Computer Software
13.8%
 
Internet
9.5%
Computer Software
22.2%
Internet
13.1%
 
Computer Software
7.4%
E-Learning
14.8%
Information Technology and Services
11.5%
 
Information Technology and Services
7.2%
Telecommunications
7.4%
Entertainment
8.5%
 
Retail
2.4%
Newspapers
7.4%
Financial Services
6.9%
 
Other
35.3%
Other
25.9%
Other
46.2%
Google Tag Manager
Marketing and Advertising
38.2%
Internet
9.5%
Computer Software
7.4%
Information Technology and Services
7.2%
Retail
2.4%
Other
35.3%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Amplitude Analytics
Computer Software
13.8%
Internet
13.1%
Information Technology and Services
11.5%
Entertainment
8.5%
Financial Services
6.9%
Other
46.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Financial Services

Google tag manager allows our sales and marketing teams to define their own analytics and integrate them without developer help. This speeds their time to market with metrics and reduces work for our Dev team.

Undīne D.
User in Computer Software

How simple the process is to see data and how the data can be visualistes

Alexsander L.
Administrator

Powerful yet easy to use. Really good on funnel analysis.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It’s hard to implement other companies pixels into their tags. Example : sizmek

G2 Crowd User in Telecommunications

I can't say that I disliked too much here.

G2 Crowd User in Information Technology and Services

360º-view of behaviors across the platform is not there

 
Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User in Financial Services

Google tag manager allows our sales and marketing teams to define their own analytics and integrate them without developer help. This speeds their time to market with metrics and reduces work for our Dev team.

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It’s hard to implement other companies pixels into their tags. Example : sizmek

Indicative
Most Helpful Favorable Review
Undīne D.
User in Computer Software

How simple the process is to see data and how the data can be visualistes

Most Helpful Critical Review
G2 Crowd User in Telecommunications

I can't say that I disliked too much here.

Amplitude Analytics
Most Helpful Favorable Review
Alexsander L.
Administrator

Powerful yet easy to use. Really good on funnel analysis.

Most Helpful Critical Review
G2 Crowd User in Information Technology and Services

360º-view of behaviors across the platform is not there

Screenshots

 
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Videos

 No videos providedNo videos provided

This short video walks through how to do funnel analysis in Amplitude

Google Tag Manager
No videos provided
Indicative
No videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Downloads

 No downloads providedNo downloads provided
Google Tag Manager
No downloads provided
Indicative
No downloads provided
Amplitude Analytics
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