Want to see who topped the 2019 Best Software Awards?

Compare Google Tag Manager, Indicative, and Google Analytics

Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 210 reviews)
8.2
(Based on 13 reviews)
9.1
(Based on 3,029 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 210 reviews)
8.3
(Based on 13 reviews)
7.8
(Based on 3,043 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.1
(Based on 133 reviews)
Not enough data available
8.0
(Based on 1,529 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 132 reviews)
Not enough data available
8.3
(Based on 1,530 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 165 reviews)
8.8
(Based on 10 reviews)
7.5
(Based on 2,415 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 117 reviews)
Not enough data available
8.3
(Based on 1,374 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 207 reviews)
7.6
(Based on 13 reviews)
8.5
(Based on 3,016 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
28.6%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
57.1%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.7%
14.3%
12.0%
 
Marketing and Advertising
37.9%
Internet
22.2%
Marketing and Advertising
22.1%
 
Internet
9.6%
Computer Software
22.2%
Computer Software
7.0%
 
Computer Software
7.5%
E-Learning
14.8%
Information Technology and Services
6.9%
 
Information Technology and Services
7.2%
Telecommunications
7.4%
Internet
6.6%
 
Retail
2.4%
Newspapers
7.4%
Higher Education
3.0%
 
Other
35.5%
Other
25.9%
Other
54.4%
Most Helpful Favorable Review
Most Helpful Favorable Review
Ami S.
Agency in Marketing and Advertising

Ease of use and different applications

G2 Crowd User in Telecommunications

The thing I liked best was how responsive the Indicative team is! They were always ready to assist in any way possible, went out of their daily schedule to hash out requirements and details, and ensure their product's capabilities were fully understood by...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Matthew M.
User in Insurance

Indicative has a unique data model that takes a little while to get used to. So it takes a little while to get up to speed but once you get it, everything is fine.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Indicative a QuestionContact IndicativeAsk Google Analytics a QuestionContact Google Analytics
Kate from G2 Crowd

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