Compare Google Tag Manager, Indicative, and Google Analytics

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
9.0
Ease of Use
Ease of Use
7.7
8.1
7.6
Ease of Setup
Ease of Setup
7.8
Not enough data available
7.8
Ease of Admin
Ease of Admin
8.2
Not enough data available
8.1
Quality of Support
Quality of Support
6.7
8.7
7.3
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.2
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
8.4
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Google Analytics
9.0
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Google Analytics
7.6
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Google Analytics
7.8
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Google Analytics
8.1
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Google Analytics
7.3
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Google Analytics
8.2
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics
9.0
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics
8.7
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Google Analytics
8.7
Standard Event Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics
8.5
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Google Analytics
8.3
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Google Analytics
8.2
Return
Google Tag Manager
8.2
Indicative
Not enough data available
Google Analytics
8.4
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Google Analytics
8.5
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Google Analytics
8.1
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Google Analytics
8.7
Trending
Google Tag Manager
8.4
Indicative
Not enough data available
Google Analytics
8.5
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Google Analytics
8.2
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics
8.3
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics
8.5
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Google Analytics
8.2
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Google Analytics
8.4
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Google Analytics
8.4
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Google Analytics
8.5
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Google Analytics
8.3
Campaign Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics
8.7
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Google Analytics
8.4
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Google Analytics
8.0
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Google Analytics
8.1
Administration
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics
8.9
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics
8.9
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Google Analytics
8.4
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Google Analytics
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
28.6%
60.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
57.1%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
14.3%
11.9%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
22.2%
Marketing and Advertising
22.2%
 
Internet
9.8%
Computer Software
22.2%
Computer Software
6.9%
 
Computer Software
7.4%
E-Learning
14.8%
Information Technology and Services
6.8%
 
Information Technology and Services
7.1%
Telecommunications
7.4%
Internet
6.2%
 
Retail
2.4%
Newspapers
7.4%
Higher Education
3.0%
 
Other
35.4%
Other
25.9%
Other
54.8%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Internet

Fairly easy to use & easy to find solutions

David T.
Administrator in Computer Software

The Segmentation feature is very powerful and allows us to segment our event data in a number of ways, all via a simple drag and drop interface. This allows us to quickly answer any questions that we may have about our data.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Matthew M.
User in Insurance

Indicative has a unique data model that takes a little while to get used to. So it takes a little while to get up to speed but once you get it, everything is fine.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User in Internet

Fairly easy to use & easy to find solutions

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Indicative
Most Helpful Favorable Review
David T.
Administrator in Computer Software

The Segmentation feature is very powerful and allows us to segment our event data in a number of ways, all via a simple drag and drop interface. This allows us to quickly answer any questions that we may have about our data.

Most Helpful Critical Review
Matthew M.
User in Insurance

Indicative has a unique data model that takes a little while to get used to. So it takes a little while to get up to speed but once you get it, everything is fine.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Google Tag Manager
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