Compare Google Tag Manager, Indicative, and Google Analytics 360

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Google Analytics 360
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
8.7
Ease of Use
Ease of Use
7.7
8.1
8.0
Ease of Setup
Ease of Setup
7.8
Not enough data available
7.8
Ease of Admin
Ease of Admin
8.2
Not enough data available
8.3
Quality of Support
Quality of Support
6.7
8.7
7.9
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.5
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
8.1
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Google Analytics 360
8.7
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Google Analytics 360
8.0
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Google Analytics 360
7.8
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Google Analytics 360
8.3
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Google Analytics 360
7.9
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Google Analytics 360
8.5
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Google Analytics 360
8.1

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics 360
8.7
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics 360
8.4
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Google Analytics 360
8.5
Standard Event Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics 360
8.6
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Google Analytics 360
8.3
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Google Analytics 360
8.3
Return
Google Tag Manager
8.2
Indicative
Not enough data available
Google Analytics 360
8.1
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Google Analytics 360
8.3
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Google Analytics 360
8.1
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Google Analytics 360
8.8
Trending
Google Tag Manager
8.4
Indicative
Not enough data available
Google Analytics 360
8.4
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Google Analytics 360
8.3
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics 360
8.3
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Google Analytics 360
8.3
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Google Analytics 360
8.2
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Google Analytics 360
8.5
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Google Analytics 360
8.3
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Google Analytics 360
8.1
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Google Analytics 360
8.2
Campaign Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics 360
8.3
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Google Analytics 360
8.3
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Google Analytics 360
8.1
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Google Analytics 360
8.2
Administration
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics 360
8.5
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Google Analytics 360
8.6
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Google Analytics 360
8.3
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Google Analytics 360
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
28.6%
47.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
57.1%
32.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
14.3%
20.8%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Google Analytics 360
Small-Business
47.2%
Mid-Market
32.0%
Enterprise
20.8%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
22.2%
Marketing and Advertising
17.9%
 
Internet
9.8%
Computer Software
22.2%
Information Technology and Services
4.8%
 
Computer Software
7.4%
E-Learning
14.8%
Real Estate
3.9%
 
Information Technology and Services
7.1%
Telecommunications
7.4%
Education Management
3.9%
 
Retail
2.4%
Newspapers
7.4%
Computer Software
3.9%
 
Other
35.4%
Other
25.9%
Other
65.5%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Google Analytics 360
Marketing and Advertising
17.9%
Information Technology and Services
4.8%
Real Estate
3.9%
Education Management
3.9%
Computer Software
3.9%
Other
65.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Wadie A.
User

Google tag manager can be very helpful to track website visitors.

G2 Crowd User in Computer Games

The customer service. Everyone I have interacted with has been super helpful, even if it's not the answer I want to hear

G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

Matthew M.
User in Insurance

Indicative has a unique data model that takes a little while to get used to. So it takes a little while to get up to speed but once you get it, everything is fine.

G2 Crowd User in Think Tanks

The one caveat: If you don't go into this product with a clear set of goals and objectives, it's easy to get lost. While this is true of most Google products (especially Analytics), since 360 is so comprehensive, you need even more focus to not get pulled...

 
Google Tag Manager
Most Helpful Favorable Review
Wadie A.
User

Google tag manager can be very helpful to track website visitors.

Most Helpful Critical Review
G2 Crowd User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

Indicative
Most Helpful Favorable Review
G2 Crowd User in Computer Games

The customer service. Everyone I have interacted with has been super helpful, even if it's not the answer I want to hear

Most Helpful Critical Review
Matthew M.
User in Insurance

Indicative has a unique data model that takes a little while to get used to. So it takes a little while to get up to speed but once you get it, everything is fine.

Google Analytics 360
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
G2 Crowd User in Think Tanks

The one caveat: If you don't go into this product with a clear set of goals and objectives, it's easy to get lost. While this is true of most Google products (especially Analytics), since 360 is so comprehensive, you need even more focus to not get pulled...

Screenshots

 
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Google Tag Manager
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