Want to see who topped the 2019 Best Software Awards?

Compare Google Tag Manager, Indicative, and Google Analytics 360

Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 210 reviews)
8.2
(Based on 13 reviews)
8.8
(Based on 210 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 210 reviews)
8.3
(Based on 13 reviews)
8.2
(Based on 210 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.1
(Based on 133 reviews)
Not enough data available
8.0
(Based on 97 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 132 reviews)
Not enough data available
8.5
(Based on 96 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 165 reviews)
8.8
(Based on 10 reviews)
8.1
(Based on 183 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 117 reviews)
Not enough data available
8.6
(Based on 94 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 207 reviews)
7.6
(Based on 13 reviews)
8.6
(Based on 204 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
28.6%
47.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
57.1%
32.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.7%
14.3%
20.3%
 
Marketing and Advertising
37.9%
Internet
22.2%
Marketing and Advertising
17.2%
 
Internet
9.6%
Computer Software
22.2%
Information Technology and Services
5.1%
 
Computer Software
7.5%
E-Learning
14.8%
Real Estate
4.1%
 
Information Technology and Services
7.2%
Telecommunications
7.4%
Internet
4.1%
 
Retail
2.4%
Newspapers
7.4%
Computer Software
3.8%
 
Other
35.5%
Other
25.9%
Other
65.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

It’s free and simple to use. Everything is contained.

Undīne D.
User in Computer Software

How simple the process is to see data and how the data can be visualistes

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

G2 Crowd User in Internet

Benchmarking can be difficult - particularly, using it to compare how healthy client activity is when using this tool in place of a customer health dashboard (which, to be fair, isn't necessarily how it's intended). But it's powerful enough to work around...

G2 Crowd User in Marketing and Advertising

The segmentation could be easier to use.

 
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Indicative a QuestionContact IndicativeRequest More InformationRequest More Information
Kate from G2 Crowd

Need help?

I can help.