Want to see who topped the 2019 Best Software Awards?

Compare Google Tag Manager, Indicative, and Heap

 
Free
$0 per month
 
Enterprise
Custom
 
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Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 210 reviews)
8.2
(Based on 13 reviews)
8.5
(Based on 107 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 210 reviews)
8.3
(Based on 13 reviews)
8.2
(Based on 107 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.1
(Based on 133 reviews)
Not enough data available
9.1
(Based on 47 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 132 reviews)
Not enough data available
8.5
(Based on 47 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 165 reviews)
8.8
(Based on 10 reviews)
8.5
(Based on 91 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 117 reviews)
Not enough data available
8.5
(Based on 39 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 207 reviews)
7.6
(Based on 13 reviews)
8.9
(Based on 107 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
28.6%
57.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
57.1%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.7%
14.3%
8.8%
 
Marketing and Advertising
37.9%
Internet
22.2%
Internet
24.6%
 
Internet
9.6%
Computer Software
22.2%
Information Technology and Services
13.8%
 
Computer Software
7.5%
E-Learning
14.8%
Computer Software
13.8%
 
Information Technology and Services
7.2%
Telecommunications
7.4%
Marketing and Advertising
13.0%
 
Retail
2.4%
Newspapers
7.4%
Insurance
2.2%
 
Other
35.5%
Other
25.9%
Other
32.6%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Non-Profit Organization Management

I really like the in depth analysis that you can get from using Tag Manager. I would greatly suggest getting certified in Google Tag Manager. (It is free)!

G2 Crowd User in Internet

I love that it feels like putting a simple Excel formula or SQL query together. It's very approachable without much technical knowledge. It takes very little time to teach a colleague how to start leveraging Indicative. Even though it's easy, there's a...

Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It could be made less complicated for non-coders, but then again I understand it would lose some of it's power for those that need it.

G2 Crowd User in Internet

The dashboards can sometimes take a very long time to load.

Chang C.
User in Internet

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

 
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Kate from G2 Crowd

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