Compare Google Tag Manager, Indicative, and Heap

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
8.3
Ease of Use
Ease of Use
7.7
8.1
8.0
Ease of Setup
Ease of Setup
7.8
Not enough data available
9.0
Ease of Admin
Ease of Admin
8.2
Not enough data available
8.3
Quality of Support
Quality of Support
6.7
8.7
8.3
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.4
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
8.8
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Heap
8.3
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Heap
8.0
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Heap
9.0
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
8.3
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Heap
8.3
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Heap
8.4
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Heap
8.8

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.6
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.1
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
7.9
Standard Event Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
9.1
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Heap
8.6
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.7
Return
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
7.8
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Heap
8.2
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Heap
8.5
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Heap
8.5
Trending
Google Tag Manager
8.4
Indicative
Not enough data available
Heap
7.5
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Heap
8.8
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
7.9
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Heap
8.0
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
8.3
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Heap
7.8
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Heap
8.1
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Heap
7.3
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Heap
7.5
Campaign Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.0
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Heap
7.5
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Heap
Not enough data available
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Heap
Not enough data available
Administration
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.1
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Heap
8.1
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Heap
8.0
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Heap
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
28.6%
56.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
57.1%
34.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
14.3%
8.7%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
22.2%
Internet
24.5%
 
Internet
9.8%
Computer Software
22.2%
Computer Software
14.4%
 
Computer Software
7.4%
E-Learning
14.8%
Information Technology and Services
13.7%
 
Information Technology and Services
7.1%
Telecommunications
7.4%
Marketing and Advertising
12.9%
 
Retail
2.4%
Newspapers
7.4%
Insurance
2.2%
 
Other
35.4%
Other
25.9%
Other
32.4%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

-Ease of use -Easy to test new tags -Easy to deploy tags -Setup within CMS was easy

Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

G2 Crowd User in Internet

Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

David T.
Administrator in Computer Software

The page can sometimes become a bit laggy when you're working with an advanced segmentation, although this usually resolves itself.

Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

 
Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User

-Ease of use -Easy to test new tags -Easy to deploy tags -Setup within CMS was easy

Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

Indicative
Most Helpful Favorable Review
Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

Most Helpful Critical Review
David T.
Administrator in Computer Software

The page can sometimes become a bit laggy when you're working with an advanced segmentation, although this usually resolves itself.

Heap
Most Helpful Favorable Review
G2 Crowd User in Internet

Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

Most Helpful Critical Review
Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

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