Compare Google Tag Manager, Indicative, Heap, and Google Analytics

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
Free Trial
Free Trial
 $ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 212 reviews)
8.2
(Based on 13 reviews)
8.5
(Based on 107 reviews)
9.1
(Based on 3,162 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 212 reviews)
8.3
(Based on 13 reviews)
8.2
(Based on 107 reviews)
7.8
(Based on 3,176 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 135 reviews)
Not enough data available
9.1
(Based on 47 reviews)
8.0
(Based on 1,595 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 134 reviews)
Not enough data available
8.5
(Based on 47 reviews)
8.3
(Based on 1,596 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 167 reviews)
8.8
(Based on 10 reviews)
8.5
(Based on 91 reviews)
7.5
(Based on 2,522 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 119 reviews)
Not enough data available
8.5
(Based on 39 reviews)
8.3
(Based on 1,431 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 209 reviews)
7.6
(Based on 13 reviews)
8.9
(Based on 107 reviews)
8.6
(Based on 3,148 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
28.6%
57.0%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.6%
57.1%
34.2%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
14.3%
8.8%
12.1%
 
Marketing and Advertising
38.2%
Internet
22.2%
Internet
24.6%
Marketing and Advertising
22.2%
 
Internet
9.5%
Computer Software
22.2%
Information Technology and Services
13.8%
Computer Software
6.9%
 
Computer Software
7.4%
E-Learning
14.8%
Computer Software
13.8%
Information Technology and Services
6.8%
 
Information Technology and Services
7.2%
Telecommunications
7.4%
Marketing and Advertising
13.0%
Internet
6.4%
 
Retail
2.4%
Newspapers
7.4%
Insurance
2.2%
Higher Education
3.1%
 
Other
35.3%
Other
25.9%
Other
32.6%
Other
54.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

The thing I love about Tag Manager is that it has many common tags available already. It is very simple to use, and you don't end up having tons of extra code all over the place. We handle hundreds of websites for clients and Tag Manager makes it very...

Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

G2 Crowd User in Internet

Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Delayed response time when entering the uI

Undīne D.
User in Computer Software

Sometimes the data is not accurate or the site is not working

Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Indicative a QuestionContact IndicativeAsk Heap a QuestionContact HeapAsk Google Analytics a QuestionContact Google Analytics
Kate from G2 Crowd

Need help?

I can help.