Compare Google Tag Manager, Indicative, Heap, and Kissmetrics

 
Free
$0 per month
Growth
From $500 Per Month
 
Enterprise
Custom
Power
From $850 Per Month
 
Enterprise
Contact Vendor 1-888-767-5477
 
Free Trial
Free Trial
Free Trial
Free Trial
 $ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 212 reviews)
8.2
(Based on 13 reviews)
8.5
(Based on 107 reviews)
8.1
(Based on 144 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 212 reviews)
8.3
(Based on 13 reviews)
8.2
(Based on 107 reviews)
7.8
(Based on 144 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 135 reviews)
Not enough data available
9.1
(Based on 47 reviews)
7.1
(Based on 61 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 134 reviews)
Not enough data available
8.5
(Based on 47 reviews)
8.1
(Based on 66 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 167 reviews)
8.8
(Based on 10 reviews)
8.5
(Based on 91 reviews)
8.5
(Based on 125 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 119 reviews)
Not enough data available
8.5
(Based on 39 reviews)
8.5
(Based on 67 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 209 reviews)
7.6
(Based on 13 reviews)
8.9
(Based on 107 reviews)
8.2
(Based on 144 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
28.6%
57.0%
54.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.6%
57.1%
34.2%
36.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
14.3%
8.8%
9.0%
 
Marketing and Advertising
38.2%
Internet
22.2%
Internet
24.6%
Computer Software
24.0%
 
Internet
9.5%
Computer Software
22.2%
Information Technology and Services
13.8%
Internet
21.3%
 
Computer Software
7.4%
E-Learning
14.8%
Computer Software
13.8%
Marketing and Advertising
11.5%
 
Information Technology and Services
7.2%
Telecommunications
7.4%
Marketing and Advertising
13.0%
Information Technology and Services
5.5%
 
Retail
2.4%
Newspapers
7.4%
Insurance
2.2%
Retail
3.3%
 
Other
35.3%
Other
25.9%
Other
32.6%
Other
34.4%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

GTM is highly versatile and easy to integrate with any tagging.

David T.
Administrator in Computer Software

The Segmentation feature is very powerful and allows us to segment our event data in a number of ways, all via a simple drag and drop interface. This allows us to quickly answer any questions that we may have about our data.

Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Justin N.
User in Marketing and Advertising

KISSMetrics offers flexibility, power, and a robust feature set. You can track almost anything your heart desires and go way beyond simple page views to track form completions, behaviour across multiple devices, customer value over time, and way more....

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

Rihards S.
Administrator in Computer Software

No ability to connect with our database. It does great what it does but does not support more complicated usecases. Dashboards are kind of weak and no good email reporting.

Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Darren S.
Administrator in Internet

Our dev team invested dozens of hours integrating KissMetrics calls into everything we needed to track. It required a lot of testing and back and forth with their support. When we finally had everything being tracked, we needed to set up our dashboard and...

 
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Kate from G2 Crowd

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