Compare Google Tag Manager, Indicative, Heap, and Pendo

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 212 reviews)
8.2
(Based on 13 reviews)
8.5
(Based on 107 reviews)
8.8
(Based on 85 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 212 reviews)
8.3
(Based on 13 reviews)
8.2
(Based on 107 reviews)
8.4
(Based on 85 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 135 reviews)
Not enough data available
9.1
(Based on 47 reviews)
8.6
(Based on 50 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 134 reviews)
Not enough data available
8.5
(Based on 47 reviews)
8.8
(Based on 56 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 167 reviews)
8.8
(Based on 10 reviews)
8.5
(Based on 91 reviews)
9.2
(Based on 77 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 119 reviews)
Not enough data available
8.5
(Based on 39 reviews)
9.6
(Based on 52 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 209 reviews)
7.6
(Based on 13 reviews)
8.9
(Based on 107 reviews)
9.6
(Based on 84 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
28.6%
57.0%
16.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.6%
57.1%
34.2%
73.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
14.3%
8.8%
10.3%
 
Marketing and Advertising
38.2%
Internet
22.2%
Internet
24.6%
Computer Software
58.6%
 
Internet
9.5%
Computer Software
22.2%
Information Technology and Services
13.8%
Information Technology and Services
11.3%
 
Computer Software
7.4%
E-Learning
14.8%
Computer Software
13.8%
Internet
7.5%
 
Information Technology and Services
7.2%
Telecommunications
7.4%
Marketing and Advertising
13.0%
Marketing and Advertising
5.3%
 
Retail
2.4%
Newspapers
7.4%
Insurance
2.2%
Education Management
5.3%
 
Other
35.3%
Other
25.9%
Other
32.6%
Other
12.0%
Most Helpful Favorable Review
Most Helpful Favorable Review
Tegan J.
User in Marketing and Advertising

Google Tag Manager is really useful. We are able to set up tags and triggers to send information back to Facebook and Twitter to collect on and store through their APIs. Google Tag Manager is really versatile and can pretty much be manipulated to to work...

David T.
Administrator in Computer Software

The Segmentation feature is very powerful and allows us to segment our event data in a number of ways, all via a simple drag and drop interface. This allows us to quickly answer any questions that we may have about our data.

Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

G2 Crowd User

I love that pendo allows you to add guides and onboarding to any part of your web application so you can hit users with the right message at the right time!

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It’s hard to implement other companies pixels into their tags. Example : sizmek

Matthew M.
User in Insurance

Indicative has a unique data model that takes a little while to get used to. So it takes a little while to get up to speed but once you get it, everything is fine.

Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

G2 Crowd User in Computer Software

Reporting is pretty simplistic and limited, am limited in answering more interesting questions and pushing richer analytics out to team members.

 
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Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

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Kate from G2 Crowd

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