Want to see who topped the 2019 Best Software Awards?

Compare Google Tag Manager, Indicative, and Mixpanel

Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 210 reviews)
8.2
(Based on 13 reviews)
8.4
(Based on 190 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 210 reviews)
8.3
(Based on 13 reviews)
7.9
(Based on 190 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.1
(Based on 133 reviews)
Not enough data available
7.4
(Based on 81 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 132 reviews)
Not enough data available
7.8
(Based on 82 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 165 reviews)
8.8
(Based on 10 reviews)
8.1
(Based on 146 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 117 reviews)
Not enough data available
8.4
(Based on 70 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 207 reviews)
7.6
(Based on 13 reviews)
7.1
(Based on 185 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
28.6%
63.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
57.1%
31.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.7%
14.3%
4.7%
 
Marketing and Advertising
37.9%
Internet
22.2%
Computer Software
25.9%
 
Internet
9.6%
Computer Software
22.2%
Internet
18.2%
 
Computer Software
7.5%
E-Learning
14.8%
Information Technology and Services
14.5%
 
Information Technology and Services
7.2%
Telecommunications
7.4%
Marketing and Advertising
7.1%
 
Retail
2.4%
Newspapers
7.4%
Financial Services
7.1%
 
Other
35.5%
Other
25.9%
Other
27.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
Emanuela C.
User in Information Technology and Services

Having pixels on the website was a nightmare because it is easy to lose control on what you have. With this tool is very easy to manage them with properly naming so everything is really organized and clear. It is also possible to set the triggers and the...

Matthew M.
User in Insurance

For us, our main problem was the ability to connect front-end web data with back-end customer data to get a true end-to-end view of our customer. After looking at a number of platforms, Indicative greatly exceeded our expectations for capabilities. The team...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

The tool is designed for IT professionals with tagging experience and not easy for marketers to use and iIt is difficult to analyze troubleshoot tagging issues (e.g., very time consuming to identify piggy-back activity and assign tag call-outs to actual tags).

G2 Crowd User in Higher Education

I don’t have anything specific but I do prefer more gudiance learning about the program

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
 No videos provided.No videos provided.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

 No downloads provided.No downloads provided.
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Kate from G2 Crowd

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