Compare Google Tag Manager, Indicative, and Mixpanel

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial
Google Tag Manager
Free Trial Unavailable
Indicative
Free Trial
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
8.2
Ease of Use
Ease of Use
7.7
8.1
7.7
Ease of Setup
Ease of Setup
7.8
Not enough data available
7.1
Ease of Admin
Ease of Admin
8.2
Not enough data available
7.5
Quality of Support
Quality of Support
6.7
8.7
7.8
Ease of Doing Business With
Ease of Doing Business With
8.0
Not enough data available
8.2
Product Direction (% positive)
Product Direction (% positive)
8.7
7.3
6.7
Meets Requirements
Google Tag Manager
9.2
Indicative
7.9
Mixpanel
8.2
Ease of Use
Google Tag Manager
7.7
Indicative
8.1
Mixpanel
7.7
Ease of Setup
Google Tag Manager
7.8
Indicative
Not enough data available
Mixpanel
7.1
Ease of Admin
Google Tag Manager
8.2
Indicative
Not enough data available
Mixpanel
7.5
Quality of Support
Google Tag Manager
6.7
Indicative
8.7
Mixpanel
7.8
Ease of Doing Business With
Google Tag Manager
8.0
Indicative
Not enough data available
Mixpanel
8.2
Product Direction (% positive)
Google Tag Manager
8.7
Indicative
7.3
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
Indicative
Not enough data available
Mixpanel
8.6
Engagement
Google Tag Manager
8.8
Indicative
Not enough data available
Mixpanel
8.5
Entry and Exit Pages
Google Tag Manager
8.6
Indicative
Not enough data available
Mixpanel
7.8
Standard Event Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Mixpanel
8.6
Custom Event Tracking
Google Tag Manager
8.9
Indicative
Not enough data available
Mixpanel
8.6
Retention
Google Tag Manager
8.3
Indicative
Not enough data available
Mixpanel
7.9
Return
Google Tag Manager
8.2
Indicative
Not enough data available
Mixpanel
8.0
Conversions
Google Tag Manager
9.1
Indicative
Not enough data available
Mixpanel
8.4
Funnels
Google Tag Manager
8.5
Indicative
Not enough data available
Mixpanel
8.8
Reporting
Real-Time Reporting
Google Tag Manager
9.5
Indicative
Not enough data available
Mixpanel
8.4
Trending
Google Tag Manager
8.4
Indicative
Not enough data available
Mixpanel
8.1
Retroactive Reporting
Google Tag Manager
7.8
Indicative
Not enough data available
Mixpanel
7.8
Segmentation
Google Tag Manager
8.8
Indicative
Not enough data available
Mixpanel
8.4
Mobile Reporting
Google Tag Manager
8.8
Indicative
Not enough data available
Mixpanel
7.8
Unification Across Devices
Google Tag Manager
8.6
Indicative
Not enough data available
Mixpanel
7.4
Custom Reports and Dashboards
Google Tag Manager
8.3
Indicative
Not enough data available
Mixpanel
7.5
Other
User Data
Google Tag Manager
8.4
Indicative
Not enough data available
Mixpanel
8.3
Site Search Reporting
Google Tag Manager
8.5
Indicative
Not enough data available
Mixpanel
7.5
Load Time Monitoring
Google Tag Manager
8.2
Indicative
Not enough data available
Mixpanel
7.2
Campaign Tracking
Google Tag Manager
9.0
Indicative
Not enough data available
Mixpanel
7.8
E-Commerce
Google Tag Manager
8.7
Indicative
Not enough data available
Mixpanel
7.2
Promotional Messages
Google Tag Manager
8.0
Indicative
Not enough data available
Mixpanel
7.4
Administration Alerts
Google Tag Manager
8.1
Indicative
Not enough data available
Mixpanel
7.6
Administration
Performance and Reliability
Google Tag Manager
9.0
Indicative
Not enough data available
Mixpanel
8.2
User, Role, and Access Management
Google Tag Manager
9.0
Indicative
Not enough data available
Mixpanel
8.0
API / Integrations
Google Tag Manager
8.7
Indicative
Not enough data available
Mixpanel
7.9
QA Testing
Google Tag Manager
8.6
Indicative
Not enough data available
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
28.6%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
57.1%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
14.3%
4.7%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
22.2%
Computer Software
25.8%
 
Internet
9.8%
Computer Software
22.2%
Internet
18.7%
 
Computer Software
7.4%
E-Learning
14.8%
Information Technology and Services
14.4%
 
Information Technology and Services
7.1%
Telecommunications
7.4%
Marketing and Advertising
7.0%
 
Retail
2.4%
Newspapers
7.4%
Financial Services
7.0%
 
Other
35.4%
Other
25.9%
Other
27.1%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Mike B.
Consultant in Marketing and Advertising

Simple to set up and easy to use for incorporating third-party tools into tag management

David T.
Administrator in Computer Software

The Segmentation feature is very powerful and allows us to segment our event data in a number of ways, all via a simple drag and drop interface. This allows us to quickly answer any questions that we may have about our data.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It can be a bit overwhelming with all the features.

G2 Crowd User in Telecommunications

I can't say that I disliked too much here.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Google Tag Manager
Most Helpful Favorable Review
Mike B.
Consultant in Marketing and Advertising

Simple to set up and easy to use for incorporating third-party tools into tag management

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It can be a bit overwhelming with all the features.

Indicative
Most Helpful Favorable Review
David T.
Administrator in Computer Software

The Segmentation feature is very powerful and allows us to segment our event data in a number of ways, all via a simple drag and drop interface. This allows us to quickly answer any questions that we may have about our data.

Most Helpful Critical Review
G2 Crowd User in Telecommunications

I can't say that I disliked too much here.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Tag Manager
No videos provided
Indicative
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads provided
Google Tag Manager
No downloads provided
Indicative
No downloads provided
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