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Compare Google Tag Manager vs Looker

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comparison of Google Tag Manager vs. Looker
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 222 reviews. Looker rates 4.4/5 stars with 314 reviews. Each product's score is calculated by real-time data from verified user reviews.

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Google Tag Manager
Looker
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Add Product
Google Tag Manager
Google Tag Manager
4.5
Based on 222 reviews
Looker
Looker
4.4
Based on 314 reviews
Optimized for quick response
 
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Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 207 reviews)
8.7
(Based on 236 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 207 reviews)
8.2
(Based on 234 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 131 reviews)
8.1
(Based on 125 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 130 reviews)
8.7
(Based on 131 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 163 reviews)
9.3
(Based on 202 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 116 reviews)
9.3
(Based on 121 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 204 reviews)
8.7
(Based on 223 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
16.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.7%
69.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
14.4%
 
Marketing and Advertising
38.0%
Internet
17.1%
 
Internet
9.7%
Computer Software
15.9%
 
Computer Software
7.5%
Information Technology and Services
9.7%
 
Information Technology and Services
7.3%
Marketing and Advertising
5.2%
 
Retail
2.4%
Financial Services
4.9%
 
Other
35.0%
Other
47.2%
Most Helpful Favorable Review
Most Helpful Favorable Review
Victoria N.
User

I enjoy knowing that there is another way to tag your item of display and track keywords in Internet market to help increase rankings for years to come.

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

Kerry C.
Administrator in Internet

platform is glitch-y and a little slow, which causes delay in finding the right information

 
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See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Looker a QuestionContact Looker
Kate from G2 Crowd

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