Compare Google Tag Manager vs Looker

See this comparison of Google Tag Manager vs. Looker based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 213 reviews. Looker rates 4.4/5 stars with 228 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
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Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 199 reviews)
8.6
(Based on 187 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 200 reviews)
8.1
(Based on 186 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 131 reviews)
8.2
(Based on 94 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 130 reviews)
8.7
(Based on 99 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 159 reviews)
9.2
(Based on 160 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 117 reviews)
9.3
(Based on 90 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 197 reviews)
8.6
(Based on 178 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
52.1%
18.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.3%
70.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.6%
10.6%
 
Marketing and Advertising
39.7%
Internet
22.2%
 
Internet
9.2%
Computer Software
18.5%
 
Information Technology and Services
7.5%
Information Technology and Services
12.0%
 
Computer Software
6.4%
Marketing and Advertising
5.5%
 
Retail
2.5%
Food & Beverages
4.0%
 
Other
34.6%
Other
37.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
Muhammath M.
User in Staffing and Recruiting

first of all what I like with Google tag is, It help me to monetize my website not only with Adsense and Adwords but also with a third parties advertisement provider. It also makes my job easier when I came up with an Idea to make my site AMPSupport. The...

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It could be made less complicated for non-coders, but then again I understand it would lose some of it's power for those that need it.

Brittney K.
User in Marketing and Advertising

Disklike how exports are only PDF. Need excels. Queries pretty slow.

 
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See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Looker a QuestionContact Looker
Kate from G2 Crowd

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