Compare Google Tag Manager vs Looker

See this comparison of Google Tag Manager vs. Looker based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 225 reviews. Looker rates 4.4/5 stars with 239 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
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Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 211 reviews)
8.6
(Based on 193 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 212 reviews)
8.1
(Based on 192 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 138 reviews)
8.2
(Based on 98 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 137 reviews)
8.7
(Based on 103 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 168 reviews)
9.2
(Based on 164 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 122 reviews)
9.3
(Based on 94 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 209 reviews)
8.6
(Based on 184 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
53.1%
18.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.0%
70.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.8%
10.5%
 
Marketing and Advertising
40.3%
Internet
22.4%
 
Internet
9.5%
Computer Software
18.3%
 
Information Technology and Services
7.6%
Information Technology and Services
11.5%
 
Computer Software
6.6%
Marketing and Advertising
5.6%
 
Retail
2.4%
Retail
3.8%
 
Other
33.7%
Other
38.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
Graham D.
Administrator in Computer Software

Robust capabilities and the ease of implementation. There are an infinite number of data tracking capabilities within GTM. I use the application every day and it provides great data to us and our clients for updating and enhancing websi

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

The tool is designed for IT professionals with tagging experience and not easy for marketers to use and iIt is difficult to analyze troubleshoot tagging issues (e.g., very time consuming to identify piggy-back activity and assign tag call-outs to actual tags).

G2 Crowd User in Information Technology and Services

I have some trouble making visualizations exactly to my liking in Looker. It can handle basic charts such as line and bar graphs well, but when I want to create a complex visualization I often find myself longing for more customization.

 
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See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

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Kate from G2 Crowd

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