Compare Google Tag Manager vs Looker

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comparison of Google Tag Manager vs. Looker
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 228 reviews. Looker rates 4.4/5 stars with 323 reviews. Each product's score is calculated by real-time data from verified user reviews.

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Google Tag Manager
Looker
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Add Product
Google Tag Manager
Google Tag Manager
4.5
Based on 228 reviews
Looker
Looker
4.4
Based on 323 reviews
Optimized for quick response
 
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Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 212 reviews)
8.7
(Based on 243 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 212 reviews)
8.2
(Based on 241 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 135 reviews)
8.1
(Based on 127 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 134 reviews)
8.7
(Based on 133 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 167 reviews)
9.2
(Based on 207 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 119 reviews)
9.3
(Based on 122 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 209 reviews)
8.7
(Based on 230 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
15.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.6%
69.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
14.3%
 
Marketing and Advertising
38.2%
Internet
16.8%
 
Internet
9.5%
Computer Software
16.0%
 
Computer Software
7.4%
Information Technology and Services
9.7%
 
Information Technology and Services
7.2%
Marketing and Advertising
5.3%
 
Retail
2.4%
Financial Services
4.9%
 
Other
35.3%
Other
47.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
Rahul V.
Agency in Information Technology and Services

Ease of inserting tracking codes and the efficiency.

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It could be made less complicated for non-coders, but then again I understand it would lose some of it's power for those that need it.

Kerry C.
Administrator in Internet

platform is glitch-y and a little slow, which causes delay in finding the right information

 
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See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk Looker a QuestionContact Looker
Kate from G2 Crowd

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