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Compare Google Tag Manager vs Mixpanel

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comparison of Google Tag Manager vs. Mixpanel
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 227 reviews. Mixpanel rates 4.2/5 stars with 220 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 212 reviews)
8.4
(Based on 194 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 213 reviews)
8.0
(Based on 193 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 138 reviews)
7.6
(Based on 88 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 137 reviews)
7.9
(Based on 89 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 168 reviews)
8.0
(Based on 149 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 122 reviews)
8.4
(Based on 76 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 210 reviews)
7.3
(Based on 189 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
53.1%
64.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.2%
30.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.7%
5.0%
 
Marketing and Advertising
40.2%
Computer Software
25.2%
 
Internet
9.4%
Internet
17.9%
 
Information Technology and Services
7.6%
Information Technology and Services
14.0%
 
Computer Software
6.5%
Marketing and Advertising
7.3%
 
Retail
2.3%
Financial Services
6.6%
 
Other
33.9%
Other
28.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
Adam K.
Administrator in Marketing and Advertising

One location to manage all of your tags.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It could be made less complicated for non-coders, but then again I understand it would lose some of it's power for those that need it.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
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