Compare Google Tag Manager vs Mixpanel

See this comparison of Google Tag Manager vs. Mixpanel based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 217 reviews. Mixpanel rates 3.9/5 stars with 126 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 203 reviews)
8.0
(Based on 119 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 204 reviews)
7.4
(Based on 118 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 133 reviews)
6.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 132 reviews)
7.1
(Based on 46 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 162 reviews)
7.8
(Based on 90 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 118 reviews)
7.8
(Based on 37 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 201 reviews)
6.6
(Based on 116 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
52.3%
64.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.3%
32.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.4%
3.2%
 
Marketing and Advertising
39.8%
Internet
22.6%
 
Internet
9.3%
Computer Software
22.0%
 
Information Technology and Services
7.4%
Information Technology and Services
17.9%
 
Computer Software
6.3%
Marketing and Advertising
11.3%
 
Retail
2.5%
Financial Services
4.8%
 
Other
34.6%
Other
21.4%
Most Helpful Favorable Review
Most Helpful Favorable Review
Catherine D.
Administrator

I like that it lets me know when my website pages are firing correctly.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Nothing too much yet. We are still learning.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
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Kate from G2 Crowd

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