Compare Google Tag Manager vs Mixpanel

See this comparison of Google Tag Manager vs. Mixpanel based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 210 reviews. Mixpanel rates 3.9/5 stars with 124 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 197 reviews)
8.0
(Based on 117 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 198 reviews)
7.5
(Based on 116 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 129 reviews)
6.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 128 reviews)
7.1
(Based on 46 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 157 reviews)
7.9
(Based on 88 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 115 reviews)
7.8
(Based on 37 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 195 reviews)
6.6
(Based on 114 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.4%
65.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.8%
31.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.8%
3.3%
 
Marketing and Advertising
39.3%
Computer Software
22.4%
 
Internet
9.3%
Internet
21.8%
 
Information Technology and Services
7.6%
Information Technology and Services
18.2%
 
Computer Software
6.5%
Marketing and Advertising
11.5%
 
Retail
2.5%
Financial Services
4.2%
 
Other
34.7%
Other
21.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Printing

The tool is free to use even though it offers many powerful features. Some companies charge 500 dollars per month for similar products.

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Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Delayed response time when entering the uI

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
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Kate avatar
Kate from G2 Crowd

Need help?

I can help.