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Compare Google Tag Manager vs Pendo

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comparison of Google Tag Manager vs. Pendo
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 226 reviews. Pendo rates 4.6/5 stars with 87 reviews. Each product's score is calculated by real-time data from verified user reviews.

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Google Tag Manager
Pendo
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Google Tag Manager
Google Tag Manager
4.5
Based on 226 reviews
Pendo
Pendo
4.6
Based on 87 reviews
Optimized for quick response
Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 210 reviews)
8.8
(Based on 83 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 210 reviews)
8.4
(Based on 83 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.1
(Based on 133 reviews)
8.6
(Based on 48 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 132 reviews)
8.8
(Based on 54 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 165 reviews)
9.2
(Based on 75 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 117 reviews)
9.6
(Based on 50 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 207 reviews)
9.6
(Based on 82 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
16.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
74.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.7%
9.4%
 
Marketing and Advertising
37.9%
Computer Software
59.5%
 
Internet
9.6%
Information Technology and Services
11.5%
 
Computer Software
7.5%
Internet
7.6%
 
Information Technology and Services
7.2%
Marketing and Advertising
5.3%
 
Retail
2.4%
Education Management
5.3%
 
Other
35.5%
Other
10.7%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Non-Profit Organization Management

I really like the in depth analysis that you can get from using Tag Manager. I would greatly suggest getting certified in Google Tag Manager. (It is free)!

Seth W.
Administrator in Computer Software

Pendo is so easy to configure that we've found that the *hardest* part is just figuring out what the message should be. There are times that you want to get fancy (especially as you tinker more and more with the exaaact formatting). Pendo's team is there to...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It could be made less complicated for non-coders, but then again I understand it would lose some of it's power for those that need it.

G2 Crowd User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

 
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Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

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Kate from G2 Crowd

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