Compare Google Tag Manager vs Pendo

See this comparison of Google Tag Manager vs. Pendo based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 220 reviews. Pendo rates 4.7/5 stars with 61 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 206 reviews)
8.7
(Based on 59 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 207 reviews)
8.5
(Based on 59 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 135 reviews)
8.6
(Based on 35 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 134 reviews)
8.8
(Based on 40 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 164 reviews)
9.3
(Based on 52 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 119 reviews)
9.7
(Based on 37 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 204 reviews)
9.6
(Based on 59 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
53.0%
20.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.9%
71.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.2%
8.3%
 
Marketing and Advertising
39.5%
Computer Software
61.8%
 
Internet
9.7%
Information Technology and Services
12.7%
 
Information Technology and Services
7.3%
Internet
9.8%
 
Computer Software
6.5%
Marketing and Advertising
4.9%
 
Retail
2.4%
Education Management
2.0%
 
Other
34.6%
Other
8.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

I love that I have the ability to make simple tag changes, place tracking pixels, without having to involve my client's IT or Web Dev.

G2 Crowd User in Computer Software

I like being able to add pop up guides to our product with relative ease (compared to coding it into your product) to announce new features and prompt users for feedback. I also like the ability to track interaction with these guides and our product as a...

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

G2 Crowd User in Computer Software

Reporting is pretty simplistic and limited, am limited in answering more interesting questions and pushing richer analytics out to team members.

 
 No videos provided.

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

 No downloads provided.
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