Compare Google Tag Manager vs Pendo

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comparison of Google Tag Manager vs. Pendo
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 229 reviews. Pendo rates 4.7/5 stars with 66 reviews. Each product's score is calculated by real-time data from verified user reviews.

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Google Tag Manager
Pendo
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Google Tag Manager
Google Tag Manager
4.5
Based on 229 reviews
Pendo
Pendo
4.7
Based on 66 reviews
Optimized for quick response
Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 212 reviews)
8.7
(Based on 64 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 213 reviews)
8.6
(Based on 64 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 138 reviews)
8.7
(Based on 38 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 137 reviews)
8.9
(Based on 43 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 168 reviews)
9.3
(Based on 57 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 122 reviews)
9.7
(Based on 40 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 210 reviews)
9.7
(Based on 63 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
53.1%
18.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.3%
71.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
9.4%
 
Marketing and Advertising
39.8%
Computer Software
60.0%
 
Internet
10.3%
Information Technology and Services
11.8%
 
Information Technology and Services
7.5%
Internet
9.1%
 
Computer Software
6.5%
Education Management
5.5%
 
Retail
2.3%
Marketing and Advertising
4.5%
 
Other
33.6%
Other
9.1%
Most Helpful Favorable Review
Most Helpful Favorable Review
Bobby S.
User in Marketing and Advertising

Even if you're a coding wizard, GTM is still the best solution for installing pixels and javascript on a site.

Lauren C.
Administrator in Computer Software

Easy to use, do not need to be a developer to use. Multiple levels or security, so you can have interns creating content and only those with appropriate setting can publish. Easy to target features and tag pages.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

It could be made less complicated for non-coders, but then again I understand it would lose some of it's power for those that need it.

G2 Crowd User in Computer Software

Reporting is pretty simplistic and limited, am limited in answering more interesting questions and pushing richer analytics out to team members.

 
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Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

 No downloads provided.
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Kate from G2 Crowd

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