Compare Google Tag Manager vs Piwik

See this comparison of Google Tag Manager vs. Piwik based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 210 reviews. Piwik rates 4.2/5 stars with 61 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Piwik
$0
 
Cloud Starter 100k
$29 per month
 
Cloud Basic 300k
$65 per month
 
Cloud Professional 1M
$129 per month
 
Cloud Professional 2M
$249 per month
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 197 reviews)
8.5
(Based on 58 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 198 reviews)
8.0
(Based on 58 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 129 reviews)
7.9
(Based on 43 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 128 reviews)
8.0
(Based on 41 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 157 reviews)
7.2
(Based on 35 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 115 reviews)
8.4
(Based on 28 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 195 reviews)
8.6
(Based on 59 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.4%
45.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.8%
33.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.8%
21.1%
 
Marketing and Advertising
39.3%
Marketing and Advertising
20.0%
 
Internet
9.3%
Information Technology and Services
14.3%
 
Information Technology and Services
7.6%
Internet
10.0%
 
Computer Software
6.5%
Computer Software
8.6%
 
Retail
2.5%
Hospital & Health Care
4.3%
 
Other
34.7%
Other
42.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

Google Tag Manager could be much more user friendly with some more guidance from Google, but is vital to monitoring website performance.

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Brad J.
Consultant in Computer Software

Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

The tool is designed for IT professionals with tagging experience and not easy for marketers to use and iIt is difficult to analyze troubleshoot tagging issues (e.g., very time consuming to identify piggy-back activity and assign tag call-outs to actual tags).

G2 Crowd User in Information Technology and Services

The tool could not integrate with other applications and the data did not seem as accurate other tools, e.g. WebTrends, Adobe

 
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Kate avatar
Kate from G2 Crowd

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