Compare Google Tag Manager vs SimilarWeb
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 Google Tag Manager 4.5 Based on 228 reviews |  SimilarWeb 4.2 Based on 28 reviews |
Pricing
| ‐ | FREE $0 per month | |
| ‐ | ENTERPRISE Custom Plans | |
| ‐ | Additional Solutions Custom Plans | |
Free Trial | Free Trial |
Ratings
| Meets Requirements | 9.3 (Based on 212 reviews) | 7.9 (Based on 26 reviews) |
| Ease of Use | 7.9 (Based on 212 reviews) | 8.8 (Based on 26 reviews) |
| Ease of Setup | 8.0 (Based on 135 reviews) | 9.0 (Based on 9 reviews) |
| Ease of Admin | 8.4 (Based on 134 reviews) | 9.4 (Based on 7 reviews) |
| Quality of Support | 7.0 (Based on 167 reviews) | 7.9 (Based on 19 reviews) |
| Ease of Doing Business With | 8.2 (Based on 119 reviews) | 8.2 (Based on 6 reviews) |
| Product Direction (% positive) | 8.8 (Based on 209 reviews) | 8.1 (Based on 27 reviews) |
Reviewers' Company Size
Small-Business (50 or fewer emp.) | 51.8% | 35.7% |
Mid-Market (51-1000 emp.) | 34.6% | 53.6% |
Enterprise (> 1000 emp.) | 13.6% | 10.7% |
Reviewers' Industry
Marketing and Advertising 38.2% | Internet 25.6% | |
Internet 9.5% | Marketing and Advertising 18.6% | |
Computer Software 7.4% | Public Relations and Communications 16.3% | |
Information Technology and Services 7.2% | Information Technology and Services 14.0% | |
Retail 2.4% | Financial Services 4.7% | |
Other 35.3% | Other 20.9% |
Reviews
| Most Helpful Favorable Review | G2 Crowd User in Marketing and Advertising For the most part, I think GTM is easy to use and navigate once you've used it a couple times | Colin C. User in Computer Software The best part for me has been the ability to track how visitors to competitor's websites arrive and what the most common keywords they search for are. It essentially provides an inside look into the Google Analytics information for your competitors. |
| Most Helpful Critical Review | Colleen S. Administrator in Real Estate It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles. | G2 Crowd User in Computer Software Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way... |
