Compare Google Tag Manager vs SimilarWeb

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comparison of Google Tag Manager vs. SimilarWeb
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 228 reviews. SimilarWeb rates 4.2/5 stars with 28 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
FREE
$0 per month
 
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 212 reviews)
7.9
(Based on 26 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 212 reviews)
8.8
(Based on 26 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 135 reviews)
9.0
(Based on 9 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 134 reviews)
9.4
(Based on 7 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 167 reviews)
7.9
(Based on 19 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 119 reviews)
8.2
(Based on 6 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 209 reviews)
8.1
(Based on 27 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.8%
35.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.6%
53.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
10.7%
 
Marketing and Advertising
38.2%
Internet
25.6%
 
Internet
9.5%
Marketing and Advertising
18.6%
 
Computer Software
7.4%
Public Relations and Communications
16.3%
 
Information Technology and Services
7.2%
Information Technology and Services
14.0%
 
Retail
2.4%
Financial Services
4.7%
 
Other
35.3%
Other
20.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

For the most part, I think GTM is easy to use and navigate once you've used it a couple times

Colin C.
User in Computer Software

The best part for me has been the ability to track how visitors to competitor's websites arrive and what the most common keywords they search for are. It essentially provides an inside look into the Google Analytics information for your competitors.

Most Helpful Critical Review
Most Helpful Critical Review
Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

G2 Crowd User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

 
 
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Kate from G2 Crowd

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