Compare Google Tag Manager, SimilarWeb, and Alexa Marketing Stack

Pricing

 
FREE
$0
per month
ESSENTIALS
$99
per month
 
ENTERPRISE
Custom Plans
ADVANCED
$149
per month
 
Additional Solutions
Custom Plans
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Alexa Marketing Stack
ESSENTIALS
$99per month
ADVANCED
$149per month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.7
7.0
Ease of Use
Ease of Use
7.7
8.7
8.1
Ease of Setup
Ease of Setup
7.8
8.9
8.3
Ease of Admin
Ease of Admin
8.2
9.3
8.3
Quality of Support
Quality of Support
6.7
7.6
6.7
Ease of Doing Business With
Ease of Doing Business With
8.0
8.1
7.7
Product Direction (% positive)
Product Direction (% positive)
8.7
7.8
6.4
Meets Requirements
Google Tag Manager
9.2
SimilarWeb
7.7
Alexa Marketing Stack
7.0
Ease of Use
Google Tag Manager
7.7
SimilarWeb
8.7
Alexa Marketing Stack
8.1
Ease of Setup
Google Tag Manager
7.8
SimilarWeb
8.9
Alexa Marketing Stack
8.3
Ease of Admin
Google Tag Manager
8.2
SimilarWeb
9.3
Alexa Marketing Stack
8.3
Quality of Support
Google Tag Manager
6.7
SimilarWeb
7.6
Alexa Marketing Stack
6.7
Ease of Doing Business With
Google Tag Manager
8.0
SimilarWeb
8.1
Alexa Marketing Stack
7.7
Product Direction (% positive)
Google Tag Manager
8.7
SimilarWeb
7.8
Alexa Marketing Stack
6.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
35.7%
75.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
53.6%
18.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
10.7%
6.3%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Alexa Marketing Stack
Small-Business
75.0%
Mid-Market
18.8%
Enterprise
6.3%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
25.6%
Information Technology and Services
21.1%
 
Internet
9.8%
Marketing and Advertising
18.6%
Program Development
10.5%
 
Computer Software
7.4%
Public Relations and Communications
16.3%
Online Media
10.5%
 
Information Technology and Services
7.1%
Information Technology and Services
14.0%
Internet
10.5%
 
Retail
2.4%
Financial Services
4.7%
Design
10.5%
 
Other
35.4%
Other
20.9%
Other
36.8%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
SimilarWeb
Internet
25.6%
Marketing and Advertising
18.6%
Public Relations and Communications
16.3%
Information Technology and Services
14.0%
Financial Services
4.7%
Other
20.9%
Alexa Marketing Stack
Information Technology and Services
21.1%
Program Development
10.5%
Online Media
10.5%
Internet
10.5%
Design
10.5%
Other
36.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Computer Software

Google Tag Manager is helpful tool to easily manage various types of tags on a website for tracking and analytics in one place and easily integrates with other systems.

G2 Crowd User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

M. Serhat D.
User in Information Technology and Services

Alexa showed us the power of analytics and trends. We use Alexa metrics often when it is time to think about strategic choices for our company. Also Alexa toolbar is an easy to use and focused on purpose tool. I have been using the toolbar since it's...

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

G2 Crowd User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Emrah A.
User in E-Learning

I can't trust Alexa because its algorithm is open to manipulation. If i use Alexa Toolbar, my website statistics better than other site which is really good from my website. therefore Alexa must change the algorithm. Alexa insights are not agree with Google...

 
Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User in Computer Software

Google Tag Manager is helpful tool to easily manage various types of tags on a website for tracking and analytics in one place and easily integrates with other systems.

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

SimilarWeb
Most Helpful Favorable Review
G2 Crowd User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Most Helpful Critical Review
G2 Crowd User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Alexa Marketing Stack
Most Helpful Favorable Review
M. Serhat D.
User in Information Technology and Services

Alexa showed us the power of analytics and trends. We use Alexa metrics often when it is time to think about strategic choices for our company. Also Alexa toolbar is an easy to use and focused on purpose tool. I have been using the toolbar since it's...

Most Helpful Critical Review
Emrah A.
User in E-Learning

I can't trust Alexa because its algorithm is open to manipulation. If i use Alexa Toolbar, my website statistics better than other site which is really good from my website. therefore Alexa must change the algorithm. Alexa insights are not agree with Google...

Screenshots

 
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Google Tag Manager
SimilarWeb
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