Compare Google Tag Manager, SimilarWeb, and Heap

Pricing

 
FREE
$0 per month
Free
$0 per month
 
ENTERPRISE
Custom Plans
Enterprise
Custom
 
Additional Solutions
Custom Plans
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.7
8.3
Ease of Use
Ease of Use
7.7
8.7
8.0
Ease of Setup
Ease of Setup
7.8
8.9
9.0
Ease of Admin
Ease of Admin
8.2
9.3
8.3
Quality of Support
Quality of Support
6.7
7.6
8.4
Ease of Doing Business With
Ease of Doing Business With
8.0
8.1
8.4
Product Direction (% positive)
Product Direction (% positive)
8.7
7.8
8.8
Meets Requirements
Google Tag Manager
9.2
SimilarWeb
7.7
Heap
8.3
Ease of Use
Google Tag Manager
7.7
SimilarWeb
8.7
Heap
8.0
Ease of Setup
Google Tag Manager
7.8
SimilarWeb
8.9
Heap
9.0
Ease of Admin
Google Tag Manager
8.2
SimilarWeb
9.3
Heap
8.3
Quality of Support
Google Tag Manager
6.7
SimilarWeb
7.6
Heap
8.4
Ease of Doing Business With
Google Tag Manager
8.0
SimilarWeb
8.1
Heap
8.4
Product Direction (% positive)
Google Tag Manager
8.7
SimilarWeb
7.8
Heap
8.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.5%
35.7%
57.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.9%
53.6%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
10.7%
8.8%
Google Tag Manager
Small-Business
51.5%
Mid-Market
34.9%
Enterprise
13.5%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Heap
Small-Business
57.0%
Mid-Market
34.2%
Enterprise
8.8%

Reviewers' Industry

 
Marketing and Advertising
38.1%
Internet
25.6%
Internet
24.6%
 
Internet
9.5%
Marketing and Advertising
18.6%
Information Technology and Services
13.8%
 
Computer Software
7.4%
Public Relations and Communications
16.3%
Computer Software
13.8%
 
Information Technology and Services
7.1%
Information Technology and Services
14.0%
Marketing and Advertising
13.0%
 
Retail
2.4%
Financial Services
4.7%
Insurance
2.2%
 
Other
35.4%
Other
20.9%
Other
32.6%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.5%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
SimilarWeb
Internet
25.6%
Marketing and Advertising
18.6%
Public Relations and Communications
16.3%
Information Technology and Services
14.0%
Financial Services
4.7%
Other
20.9%
Heap
Internet
24.6%
Information Technology and Services
13.8%
Computer Software
13.8%
Marketing and Advertising
13.0%
Insurance
2.2%
Other
32.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Computer Software

Google Tag Manager is helpful tool to easily manage various types of tags on a website for tracking and analytics in one place and easily integrates with other systems.

G2 Crowd User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

G2 Crowd User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Chang C.
User in Computer Software

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

 
Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User in Computer Software

Google Tag Manager is helpful tool to easily manage various types of tags on a website for tracking and analytics in one place and easily integrates with other systems.

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

SimilarWeb
Most Helpful Favorable Review
G2 Crowd User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Most Helpful Critical Review
G2 Crowd User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Chang C.
User in Computer Software

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

Screenshots

 
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Google Tag Manager
SimilarWeb
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