Compare Google Tag Manager, SimilarWeb, and Mixpanel

Pricing

 
FREE
$0
per month
 
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.7
8.2
Ease of Use
Ease of Use
7.7
8.7
7.7
Ease of Setup
Ease of Setup
7.8
8.9
7.1
Ease of Admin
Ease of Admin
8.2
9.3
7.5
Quality of Support
Quality of Support
6.7
7.6
7.8
Ease of Doing Business With
Ease of Doing Business With
8.0
8.1
8.2
Product Direction (% positive)
Product Direction (% positive)
8.7
7.8
6.7
Meets Requirements
Google Tag Manager
9.2
SimilarWeb
7.7
Mixpanel
8.2
Ease of Use
Google Tag Manager
7.7
SimilarWeb
8.7
Mixpanel
7.7
Ease of Setup
Google Tag Manager
7.8
SimilarWeb
8.9
Mixpanel
7.1
Ease of Admin
Google Tag Manager
8.2
SimilarWeb
9.3
Mixpanel
7.5
Quality of Support
Google Tag Manager
6.7
SimilarWeb
7.6
Mixpanel
7.8
Ease of Doing Business With
Google Tag Manager
8.0
SimilarWeb
8.1
Mixpanel
8.2
Product Direction (% positive)
Google Tag Manager
8.7
SimilarWeb
7.8
Mixpanel
6.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
35.7%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
53.6%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
10.7%
4.7%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
25.6%
Computer Software
25.8%
 
Internet
9.8%
Marketing and Advertising
18.6%
Internet
18.7%
 
Computer Software
7.4%
Public Relations and Communications
16.3%
Information Technology and Services
14.4%
 
Information Technology and Services
7.1%
Information Technology and Services
14.0%
Marketing and Advertising
7.0%
 
Retail
2.4%
Financial Services
4.7%
Financial Services
7.0%
 
Other
35.4%
Other
20.9%
Other
27.1%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
SimilarWeb
Internet
25.6%
Marketing and Advertising
18.6%
Public Relations and Communications
16.3%
Information Technology and Services
14.0%
Financial Services
4.7%
Other
20.9%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Textiles

I am by no means a web developer but found the system pretty simple - with a lot of beneficial help in the help sections. It makes it a lot easier to update campaign codes rather than having to go into the actual code and manually update.

Laralyn E.
User in Computer Software

It's easy to use and it gets the job done. I don't have to get out my phone to see if the company has apps.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Delayed response time when entering the uI

G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User in Textiles

I am by no means a web developer but found the system pretty simple - with a lot of beneficial help in the help sections. It makes it a lot easier to update campaign codes rather than having to go into the actual code and manually update.

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Delayed response time when entering the uI

SimilarWeb
Most Helpful Favorable Review
Laralyn E.
User in Computer Software

It's easy to use and it gets the job done. I don't have to get out my phone to see if the company has apps.

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Google Tag Manager
SimilarWeb

Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Tag Manager
No videos provided
SimilarWeb
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads provided
Google Tag Manager
No downloads provided
SimilarWeb
No downloads provided
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