Compare Google Tag Manager, SimilarWeb, and SEMrush

Pricing

 
FREE
$0
per month
Pro
$99.95
/ month
 
ENTERPRISE
Custom Plans
Guru
$199.95
/ month
 
Additional Solutions
Custom Plans
Business
$399.95
/ month
 
Enterprise
Upon Request
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
SEMrush
Pro
$99.95/ month
Guru
$199.95/ month
Business
$399.95/ month
Enterprise
Upon Request
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.7
8.9
Ease of Use
Ease of Use
7.7
8.7
8.3
Ease of Setup
Ease of Setup
7.8
8.9
8.6
Ease of Admin
Ease of Admin
8.2
9.3
8.8
Quality of Support
Quality of Support
6.7
7.6
8.4
Ease of Doing Business With
Ease of Doing Business With
8.0
8.1
8.8
Product Direction (% positive)
Product Direction (% positive)
8.7
7.8
9.1
Meets Requirements
Google Tag Manager
9.2
SimilarWeb
7.7
SEMrush
8.9
Ease of Use
Google Tag Manager
7.7
SimilarWeb
8.7
SEMrush
8.3
Ease of Setup
Google Tag Manager
7.8
SimilarWeb
8.9
SEMrush
8.6
Ease of Admin
Google Tag Manager
8.2
SimilarWeb
9.3
SEMrush
8.8
Quality of Support
Google Tag Manager
6.7
SimilarWeb
7.6
SEMrush
8.4
Ease of Doing Business With
Google Tag Manager
8.0
SimilarWeb
8.1
SEMrush
8.8
Product Direction (% positive)
Google Tag Manager
8.7
SimilarWeb
7.8
SEMrush
9.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
35.7%
64.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
53.6%
30.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
10.7%
5.2%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
SEMrush
Small-Business
64.7%
Mid-Market
30.2%
Enterprise
5.2%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Internet
25.6%
Marketing and Advertising
36.6%
 
Internet
9.8%
Marketing and Advertising
18.6%
Internet
13.3%
 
Computer Software
7.4%
Public Relations and Communications
16.3%
Computer Software
10.0%
 
Information Technology and Services
7.1%
Information Technology and Services
14.0%
Information Technology and Services
6.1%
 
Retail
2.4%
Financial Services
4.7%
Retail
2.2%
 
Other
35.4%
Other
20.9%
Other
31.8%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
SimilarWeb
Internet
25.6%
Marketing and Advertising
18.6%
Public Relations and Communications
16.3%
Information Technology and Services
14.0%
Financial Services
4.7%
Other
20.9%
SEMrush
Marketing and Advertising
36.6%
Internet
13.3%
Computer Software
10.0%
Information Technology and Services
6.1%
Retail
2.2%
Other
31.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

-Ease of use -Easy to test new tags -Easy to deploy tags -Setup within CMS was easy

G2 Crowd User in Airlines/Aviation

It has many useful features that help to learn more about our industry and key players on the market. I like that I can create customized dashboards to monitor changes on the market and news and updates about our competitors and also see how our company...

Paul B.
User in Internet

What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

G2 Crowd User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

G2 Crowd User in Marketing and Advertising

What I dislike about sem rush is that it's a bit cluttered and not used friendly

 
Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User

-Ease of use -Easy to test new tags -Easy to deploy tags -Setup within CMS was easy

Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

SimilarWeb
Most Helpful Favorable Review
G2 Crowd User in Airlines/Aviation

It has many useful features that help to learn more about our industry and key players on the market. I like that I can create customized dashboards to monitor changes on the market and news and updates about our competitors and also see how our company...

Most Helpful Critical Review
G2 Crowd User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

SEMrush
Most Helpful Favorable Review
Paul B.
User in Internet

What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....

Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

What I dislike about sem rush is that it's a bit cluttered and not used friendly

Screenshots

 
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Google Tag Manager
SimilarWeb

Videos

 No videos providedNo videos provided

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Google Tag Manager
No videos provided
SimilarWeb
No videos provided
SEMrush

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Downloads

Google Tag Manager
No downloads provided
SimilarWeb
No downloads provided
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