Compare Google Tag Manager vs StatCounter
See this
comparison of Google Tag Manager vs. StatCounter
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 230 reviews. StatCounter rates 4.3/5 stars with 69 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
From $5/month
$0-$399
per month
 
Free Trial Unavailable
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
8.6
Ease of Use
Ease of Use
7.7
9.0
Ease of Setup
Ease of Setup
7.8
8.6
Ease of Admin
Ease of Admin
8.2
9.1
Quality of Support
Quality of Support
6.7
8.4
Ease of Doing Business With
Ease of Doing Business With
8.0
9.4
Product Direction (% positive)
Product Direction (% positive)
8.7
7.7
Meets Requirements
Google Tag Manager
9.2
StatCounter
8.6
Ease of Use
Google Tag Manager
7.7
StatCounter
9.0
Ease of Setup
Google Tag Manager
7.8
StatCounter
8.6
Ease of Admin
Google Tag Manager
8.2
StatCounter
9.1
Quality of Support
Google Tag Manager
6.7
StatCounter
8.4
Ease of Doing Business With
Google Tag Manager
8.0
StatCounter
9.4
Product Direction (% positive)
Google Tag Manager
8.7
StatCounter
7.7

Features

Metrics
Sessions - Digital Analytics
Google Tag Manager
8.8
StatCounter
8.7
Engagement
Google Tag Manager
8.8
StatCounter
8.0
Entry and Exit Pages
Google Tag Manager
8.6
StatCounter
9.1
Standard Event Tracking
Google Tag Manager
9.0
StatCounter
8.3
Custom Event Tracking
Google Tag Manager
8.9
StatCounter
8.0
Retention
Google Tag Manager
8.3
StatCounter
8.1
Return
Google Tag Manager
8.2
StatCounter
8.1
Conversions
Google Tag Manager
9.1
StatCounter
7.6
Funnels
Google Tag Manager
8.5
StatCounter
6.8
Reporting
Real-Time Reporting
Google Tag Manager
9.5
StatCounter
8.1
Trending
Google Tag Manager
8.4
StatCounter
7.8
Retroactive Reporting
Google Tag Manager
7.8
StatCounter
7.9
Segmentation
Google Tag Manager
8.8
StatCounter
7.2
Mobile Reporting
Google Tag Manager
8.8
StatCounter
7.8
Unification Across Devices
Google Tag Manager
8.6
StatCounter
7.7
Custom Reports and Dashboards
Google Tag Manager
8.3
StatCounter
8.1
Other
User Data
Google Tag Manager
8.4
StatCounter
8.1
Site Search Reporting
Google Tag Manager
8.5
StatCounter
7.7
Load Time Monitoring
Google Tag Manager
8.2
StatCounter
7.4
Campaign Tracking
Google Tag Manager
9.0
StatCounter
7.3
E-Commerce
Google Tag Manager
8.7
StatCounter
7.4
Promotional Messages
Google Tag Manager
8.0
StatCounter
7.4
Administration Alerts
Google Tag Manager
8.1
StatCounter
8.0
Administration
Performance and Reliability
Google Tag Manager
9.0
StatCounter
8.5
User, Role, and Access Management
Google Tag Manager
9.0
StatCounter
8.5
API / Integrations
Google Tag Manager
8.7
StatCounter
7.3
QA Testing
Google Tag Manager
8.6
StatCounter
7.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.7%
68.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
17.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
13.4%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.8%
Enterprise
13.5%
StatCounter
Small-Business
68.7%
Mid-Market
17.9%
Enterprise
13.4%

Reviewers' Industry

 
Marketing and Advertising
38.0%
Marketing and Advertising
18.8%
 
Internet
9.8%
Internet
8.2%
 
Computer Software
7.4%
Writing and Editing
7.1%
 
Information Technology and Services
7.1%
Information Technology and Services
7.1%
 
Retail
2.4%
Higher Education
7.1%
 
Other
35.4%
Other
51.8%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.8%
Computer Software
7.4%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
StatCounter
Marketing and Advertising
18.8%
Internet
8.2%
Writing and Editing
7.1%
Information Technology and Services
7.1%
Higher Education
7.1%
Other
51.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User

-Ease of use -Easy to test new tags -Easy to deploy tags -Setup within CMS was easy

Thiago P.
Administrator

The ability to capture every single action the users are taking in my websites. It is really important to me to identify where the user is coming from and what kind of device they are using when they are accessing my website. StatCounter is perfect for that.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

 
Google Tag Manager
Most Helpful Favorable Review
G2 Crowd User

-Ease of use -Easy to test new tags -Easy to deploy tags -Setup within CMS was easy

Most Helpful Critical Review
G2 Crowd User in Consumer Services

Not alot of people use this software.

StatCounter
Most Helpful Favorable Review
Thiago P.
Administrator

The ability to capture every single action the users are taking in my websites. It is really important to me to identify where the user is coming from and what kind of device they are using when they are accessing my website. StatCounter is perfect for that.

Most Helpful Critical Review
G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Screenshots

 
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