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Compare Google Tag Manager vs StatCounter

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comparison of Google Tag Manager vs. StatCounter
based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 223 reviews. StatCounter rates 4.3/5 stars with 57 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
From $5/month
$0-$399 per month
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.3
(Based on 208 reviews)
8.8
(Based on 54 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 208 reviews)
9.2
(Based on 54 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 132 reviews)
8.7
(Based on 19 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 131 reviews)
9.1
(Based on 19 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.1
(Based on 164 reviews)
8.5
(Based on 35 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 117 reviews)
9.3
(Based on 17 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 205 reviews)
7.6
(Based on 53 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
52.0%
70.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
16.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.5%
12.7%
 
Marketing and Advertising
37.9%
Marketing and Advertising
20.5%
 
Internet
9.7%
Writing and Editing
8.2%
 
Computer Software
7.5%
Internet
8.2%
 
Information Technology and Services
7.3%
Information Technology and Services
6.8%
 
Retail
2.4%
Higher Education
6.8%
 
Other
35.2%
Other
49.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Marketing and Advertising

Interface is very intuitive once you get the hang of it. Built in variables and tag templates help make placing tags a quick task. Preview mode is also a life saver with testing and debugging. Could not do my job without this tool.

Thomas N.
User in Insurance

I like the layout, it is easy to read and I can determine the search behavior of our visitors. This makes it simple to share with our sales force because StatCounter identifies time spent on certain pages and allows us to follow up with that organization in...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Hospital & Health Care

It can be a bit overwhelming with all the features.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

 
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Kate from G2 Crowd

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