Compare Google Tag Manager vs StatCounter

See this comparison of Google Tag Manager vs. StatCounter based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 219 reviews. StatCounter rates 4.4/5 stars with 47 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
From $5/month
$0-$399 per month
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 205 reviews)
8.8
(Based on 45 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 206 reviews)
9.2
(Based on 45 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 134 reviews)
8.5
(Based on 15 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 133 reviews)
9.1
(Based on 15 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 163 reviews)
8.6
(Based on 30 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 118 reviews)
9.4
(Based on 13 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 203 reviews)
7.6
(Based on 44 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
52.8%
66.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.0%
17.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.2%
15.6%
 
Marketing and Advertising
39.4%
Marketing and Advertising
21.0%
 
Internet
9.8%
Internet
9.7%
 
Information Technology and Services
7.3%
Writing and Editing
8.1%
 
Computer Software
6.5%
Information Technology and Services
8.1%
 
Retail
2.4%
Financial Services
4.8%
 
Other
34.5%
Other
48.4%
Most Helpful Favorable Review
Most Helpful Favorable Review
Catherine D.
Administrator

I like that it lets me know when my website pages are firing correctly.

Thiago P.
Administrator in Marketing and Advertising

The ability to capture every single action the users are taking in my websites. It is really important to me to identify where the user is coming from and what kind of device they are using when they are accessing my website. StatCounter is perfect for that.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Nothing too much yet. We are still learning.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

 
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Kate from G2 Crowd

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