Compare Google Tag Manager vs StatCounter

See this comparison of Google Tag Manager vs. StatCounter based on data from user reviews. Google Tag Manager rates 4.5/5 stars with 210 reviews. StatCounter rates 4.4/5 stars with 45 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
From $5/month
$0-$399 per month
 
Free Trial
Free Trial
 $ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
9.2
(Based on 197 reviews)
8.7
(Based on 43 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 198 reviews)
9.1
(Based on 43 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.0
(Based on 129 reviews)
8.4
(Based on 14 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.4
(Based on 128 reviews)
9.0
(Based on 14 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.0
(Based on 157 reviews)
8.6
(Based on 28 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 115 reviews)
9.4
(Based on 12 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 195 reviews)
7.5
(Based on 42 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.4%
69.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.8%
16.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.8%
14.0%
 
Marketing and Advertising
39.3%
Marketing and Advertising
22.4%
 
Internet
9.3%
Internet
10.3%
 
Information Technology and Services
7.6%
Writing and Editing
8.6%
 
Computer Software
6.5%
Financial Services
5.2%
 
Retail
2.5%
Information Technology and Services
5.2%
 
Other
34.7%
Other
48.3%
Most Helpful Favorable Review
Most Helpful Favorable Review
0 x0rfqvgwhdkpwew6nmkds3ce2ee wvhcyrqf twesyspaelinmkdmtyeadjmsrwenmhqig0oksr1ho9r9uzrmto63srthytb9uzx58iiouaogesrsj elqlvtf3cty9nxfligygdqj5
Morgan B.
User in Marketing and Advertising

I don't have to inflate my website or header with a bunch of extra tags.

Chad W.
User in Marketing and Advertising

For a free tool, StatCounter is one of the most well known simple site trackers. Very easy to set up and use. Great to have an independent source aside from Google Analytics to give you stats on Keyword Analysis, entry and exit pages, search engine stats,...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

 
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk StatCounter a QuestionContact StatCounter
Kate avatar
Kate from G2 Crowd

Need help?

I can help.