Compare GoSquared vs IBM Digital Analytics
See this
comparison of GoSquared vs. IBM Digital Analytics
based on data from user reviews. GoSquared rates 4.5/5 stars with 43 reviews. IBM Digital Analytics rates 2.9/5 stars with 54 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Plans start at
$29
a month
 
Free Trial
Free Trial Unavailable
GoSquared
Plans start at
$29a month
Free Trial
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
6.7
Ease of Use
Ease of Use
9.1
5.5
Ease of Setup
Ease of Setup
9.6
5.2
Ease of Admin
Ease of Admin
8.8
6.7
Quality of Support
Quality of Support
9.4
5.9
Ease of Doing Business With
Ease of Doing Business With
9.1
6.8
Product Direction (% positive)
Product Direction (% positive)
9.2
3.2
Meets Requirements
GoSquared
9.0
IBM Digital Analytics
6.7
Ease of Use
GoSquared
9.1
IBM Digital Analytics
5.5
Ease of Setup
GoSquared
9.6
IBM Digital Analytics
5.2
Ease of Admin
GoSquared
8.8
IBM Digital Analytics
6.7
Quality of Support
GoSquared
9.4
IBM Digital Analytics
5.9
Ease of Doing Business With
GoSquared
9.1
IBM Digital Analytics
6.8
Product Direction (% positive)
GoSquared
9.2
IBM Digital Analytics
3.2

Features

Metrics
Sessions - Digital Analytics
GoSquared
9.1
IBM Digital Analytics
7.7
Engagement
GoSquared
8.9
IBM Digital Analytics
6.9
Entry and Exit Pages
GoSquared
8.4
IBM Digital Analytics
7.1
Standard Event Tracking
GoSquared
8.5
IBM Digital Analytics
6.9
Custom Event Tracking
GoSquared
8.6
IBM Digital Analytics
6.4
Retention
GoSquared
9.0
IBM Digital Analytics
6.9
Return
GoSquared
Not enough data available
IBM Digital Analytics
6.8
Conversions
GoSquared
9.0
IBM Digital Analytics
7.4
Funnels
GoSquared
Not enough data available
IBM Digital Analytics
6.4
Reporting
Real-Time Reporting
GoSquared
9.5
IBM Digital Analytics
5.7
Trending
GoSquared
8.9
IBM Digital Analytics
6.1
Retroactive Reporting
GoSquared
8.5
IBM Digital Analytics
6.1
Segmentation
GoSquared
8.6
IBM Digital Analytics
5.9
Mobile Reporting
GoSquared
8.3
IBM Digital Analytics
4.9
Unification Across Devices
GoSquared
8.7
IBM Digital Analytics
5.4
Custom Reports and Dashboards
GoSquared
8.9
IBM Digital Analytics
5.7
Other
User Data
GoSquared
8.3
IBM Digital Analytics
6.2
Site Search Reporting
GoSquared
Not enough data available
IBM Digital Analytics
6.5
Load Time Monitoring
GoSquared
Not enough data available
IBM Digital Analytics
5.3
Campaign Tracking
GoSquared
8.8
IBM Digital Analytics
6.6
E-Commerce
GoSquared
8.9
IBM Digital Analytics
7.3
Promotional Messages
GoSquared
8.7
IBM Digital Analytics
6.5
Administration Alerts
GoSquared
8.5
IBM Digital Analytics
6.3
Administration
Performance and Reliability
GoSquared
9.1
IBM Digital Analytics
6.3
User, Role, and Access Management
GoSquared
8.5
IBM Digital Analytics
7.5
API / Integrations
GoSquared
8.9
IBM Digital Analytics
6.3
QA Testing
GoSquared
8.8
IBM Digital Analytics
5.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
50.0%
14.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.5%
36.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
22.5%
50.0%
GoSquared
Small-Business
50.0%
Mid-Market
27.5%
Enterprise
22.5%
IBM Digital Analytics
Small-Business
14.0%
Mid-Market
36.0%
Enterprise
50.0%

Reviewers' Industry

 
Marketing and Advertising
14.6%
Retail
16.9%
 
Information Technology and Services
8.3%
Marketing and Advertising
16.9%
 
Financial Services
6.3%
Insurance
7.7%
 
Entertainment
6.3%
Information Technology and Services
7.7%
 
Staffing and Recruiting
4.2%
Internet
6.2%
 
Other
60.4%
Other
44.6%
GoSquared
Marketing and Advertising
14.6%
Information Technology and Services
8.3%
Financial Services
6.3%
Entertainment
6.3%
Staffing and Recruiting
4.2%
Other
60.4%
IBM Digital Analytics
Retail
16.9%
Marketing and Advertising
16.9%
Insurance
7.7%
Information Technology and Services
7.7%
Internet
6.2%
Other
44.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

G2 Crowd User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Most Helpful Critical Review
Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Kiele C.
User in Information Technology and Services

Too many limitations on reporting segments and output to get any good value from standard analytics. You have to use Explore for most anything interesting or useful. The pathing is difficult to use and the dashboards tiles can't be set to same timeframe...

 
GoSquared
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

IBM Digital Analytics
Most Helpful Favorable Review
G2 Crowd User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Most Helpful Critical Review
Kiele C.
User in Information Technology and Services

Too many limitations on reporting segments and output to get any good value from standard analytics. You have to use Explore for most anything interesting or useful. The pathing is difficult to use and the dashboards tiles can't be set to same timeframe...

Screenshots

 
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IBM Digital Analytics
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