Compare Heap vs IBM DA

See this comparison of Heap vs. IBM Digital Analytics based on data from user reviews. Heap rates 4.4/5 stars with 102 reviews. IBM Digital Analytics rates 2.8/5 stars with 45 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Free
$0 per month
 
Enterprise
Custom
 
Free Trial
Free Trial
 $ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
8.4
(Based on 95 reviews)
6.7
(Based on 43 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 95 reviews)
5.6
(Based on 43 reviews)
Ease of SetupSee More
Ease of SetupSee More
9.2
(Based on 41 reviews)
5.1
(Based on 17 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.6
(Based on 41 reviews)
6.8
(Based on 19 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.7
(Based on 81 reviews)
5.9
(Based on 38 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.7
(Based on 33 reviews)
6.9
(Based on 19 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
9.1
(Based on 95 reviews)
3.3
(Based on 42 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
57.8%
14.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.3%
33.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
7.8%
52.4%
 
Internet
24.8%
Retail
20.8%
 
Computer Software
15.4%
Marketing and Advertising
20.8%
 
Information Technology and Services
13.7%
Insurance
9.4%
 
Marketing and Advertising
12.8%
Internet
7.5%
 
Insurance
2.6%
Computer Software
5.7%
 
Other
30.8%
Other
35.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
0 7wgjsoiwlw5z7xxvd7dg64me xoz750livljeoueco1j7z0z5w5gqgdwqw7joz2n8wlpl2gdy2am2tok54z35oilr2a423um54zomi9hrdrn6c8ldwakax4jumqh532e2upadvhjoui
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

G2 Crowd User in Computer Software

IBM’s solution to measure, analyze, design, automate, and optimize digital marketing efforts in real time; insights from web analytics and digital customer profiles; personalized marketing; integration with IBM's Cross-Channel Marketing Optimization...

Most Helpful Critical Review
Most Helpful Critical Review
0 tk6jmqxckihraqwfrnfamn8uyhkyjqufkb cmbig lk7gku7on9accbptmx8y1sippxinrjohytr
Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

LIsa R.
Consultant

That my data is continuously being tracked and feel like I am always being watched... tracked.

 
Ask Heap a QuestionContact HeapAsk IBM DA a QuestionContact IBM DA
Kate avatar
Kate from G2 Crowd

Need help?

I can help.