Compare Heap, Mixpanel, and Google Analytics

 
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Enterprise
Custom
 
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Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 107 reviews)
8.4
(Based on 190 reviews)
9.1
(Based on 3,162 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 107 reviews)
7.9
(Based on 190 reviews)
7.8
(Based on 3,176 reviews)
Ease of SetupSee More
Ease of SetupSee More
9.1
(Based on 47 reviews)
7.4
(Based on 81 reviews)
8.0
(Based on 1,595 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 47 reviews)
7.8
(Based on 82 reviews)
8.3
(Based on 1,596 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.5
(Based on 91 reviews)
8.1
(Based on 146 reviews)
7.5
(Based on 2,522 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.5
(Based on 39 reviews)
8.4
(Based on 70 reviews)
8.3
(Based on 1,431 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.9
(Based on 107 reviews)
7.1
(Based on 185 reviews)
8.6
(Based on 3,148 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
57.0%
63.8%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.2%
31.5%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.8%
4.7%
12.1%
 
Internet
24.6%
Computer Software
25.9%
Marketing and Advertising
22.2%
 
Information Technology and Services
13.8%
Internet
18.2%
Computer Software
6.9%
 
Computer Software
13.8%
Information Technology and Services
14.5%
Information Technology and Services
6.8%
 
Marketing and Advertising
13.0%
Marketing and Advertising
7.1%
Internet
6.4%
 
Insurance
2.2%
Financial Services
7.1%
Higher Education
3.1%
 
Other
32.6%
Other
27.3%
Other
54.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Internet

Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 No videos provided.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided.
 No downloads provided.No downloads provided.
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Kate from G2 Crowd

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