Compare Heap, Mixpanel, Google Analytics, and Firebase

Pricing

 
Free
$0
per month
Free
$0
 
Enterprise
Custom
Spark
$5
per month
 
Candle
$49
per month
 
Bonfire
$149
per month
 
Free Trial
Free Trial
Free Trial Unavailable
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Mixpanel
Free Trial
Google Analytics
Free Trial Unavailable
Firebase
Free
$0
Spark
$5per month
Candle
$49per month
Bonfire
$149per month
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.3
8.2
9.0
8.8
Ease of Use
Ease of Use
8.0
7.7
7.6
8.9
Ease of Setup
Ease of Setup
9.0
7.1
7.8
8.7
Ease of Admin
Ease of Admin
8.3
7.5
8.1
8.6
Quality of Support
Quality of Support
8.3
7.8
7.3
8.0
Ease of Doing Business With
Ease of Doing Business With
8.4
8.2
8.2
8.2
Product Direction (% positive)
Product Direction (% positive)
8.8
6.7
8.4
8.9
Meets Requirements
Heap
8.3
Mixpanel
8.2
Google Analytics
9.0
Firebase
8.8
Ease of Use
Heap
8.0
Mixpanel
7.7
Google Analytics
7.6
Firebase
8.9
Ease of Setup
Heap
9.0
Mixpanel
7.1
Google Analytics
7.8
Firebase
8.7
Ease of Admin
Heap
8.3
Mixpanel
7.5
Google Analytics
8.1
Firebase
8.6
Quality of Support
Heap
8.3
Mixpanel
7.8
Google Analytics
7.3
Firebase
8.0
Ease of Doing Business With
Heap
8.4
Mixpanel
8.2
Google Analytics
8.2
Firebase
8.2
Product Direction (% positive)
Heap
8.8
Mixpanel
6.7
Google Analytics
8.4
Firebase
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
56.5%
64.2%
60.5%
80.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
31.2%
27.6%
12.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.7%
4.7%
11.9%
7.1%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
Firebase
Small-Business
80.4%
Mid-Market
12.5%
Enterprise
7.1%

Reviewers' Industry

 
Internet
24.5%
Computer Software
25.8%
Marketing and Advertising
22.2%
Information Technology and Services
32.0%
 
Computer Software
14.4%
Internet
18.7%
Computer Software
6.9%
Computer Software
25.3%
 
Information Technology and Services
13.7%
Information Technology and Services
14.4%
Information Technology and Services
6.8%
Internet
6.7%
 
Marketing and Advertising
12.9%
Marketing and Advertising
7.0%
Internet
6.2%
Education Management
5.3%
 
Insurance
2.2%
Financial Services
7.0%
Higher Education
3.0%
Research
4.0%
 
Other
32.4%
Other
27.1%
Other
54.8%
Other
26.7%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%
Google Analytics
Marketing and Advertising
22.2%
Computer Software
6.9%
Information Technology and Services
6.8%
Internet
6.2%
Higher Education
3.0%
Other
54.8%
Firebase
Information Technology and Services
32.0%
Computer Software
25.3%
Internet
6.7%
Education Management
5.3%
Research
4.0%
Other
26.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Internet

Heap takes a unique approach to web interaction tracking. Unlike many other web analytics tools, Heap collects every action a user takes on each of your site's pages by default. It's up to you to organize the data, but you can define individual actions on...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

José A. M.
User in Computer Software

The features that I like about Firebase is the Real Time Update, is easy to install for beginner programmers. built-in authentication services (Google, Facebook, GitHub and Twitter). Integration with modern frameworks Angularjs, Ionic, React, Ember,...

Most Helpful Critical Review
Most Helpful Critical Review
Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Arif K.
User in Computer Software

The thing that i dislike is its poor documentation and tutorial. It becomes hard to figure out the features provided by the platform and requires lot of digging into the documentation to find your needs.

 
Heap
Most Helpful Favorable Review
G2 Crowd User in Internet

Heap takes a unique approach to web interaction tracking. Unlike many other web analytics tools, Heap collects every action a user takes on each of your site's pages by default. It's up to you to organize the data, but you can define individual actions on...

Most Helpful Critical Review
Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Firebase
Most Helpful Favorable Review
José A. M.
User in Computer Software

The features that I like about Firebase is the Real Time Update, is easy to install for beginner programmers. built-in authentication services (Google, Facebook, GitHub and Twitter). Integration with modern frameworks Angularjs, Ionic, React, Ember,...

Most Helpful Critical Review
Arif K.
User in Computer Software

The thing that i dislike is its poor documentation and tutorial. It becomes hard to figure out the features provided by the platform and requires lot of digging into the documentation to find your needs.

Screenshots

 
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No screenshots provided
Google Analytics
Firebase
No screenshots provided

Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos providedNo videos provided
Heap
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Analytics
No videos provided
Firebase
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Heap
No downloads provided
Google Analytics
No downloads provided
Firebase
No downloads provided
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