Compare Heap, Mixpanel, and Optimizely

 
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Enterprise
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Enterprise
Custom
 
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Meets RequirementsSee More
Meets RequirementsSee More
8.5
(Based on 107 reviews)
8.4
(Based on 190 reviews)
8.7
(Based on 100 reviews)
Ease of UseSee More
Ease of UseSee More
8.2
(Based on 107 reviews)
7.9
(Based on 190 reviews)
8.7
(Based on 100 reviews)
Ease of SetupSee More
Ease of SetupSee More
9.1
(Based on 47 reviews)
7.4
(Based on 81 reviews)
8.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.5
(Based on 47 reviews)
7.8
(Based on 82 reviews)
8.6
(Based on 47 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.5
(Based on 91 reviews)
8.1
(Based on 146 reviews)
8.2
(Based on 84 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.5
(Based on 39 reviews)
8.4
(Based on 70 reviews)
8.4
(Based on 44 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.9
(Based on 107 reviews)
7.1
(Based on 185 reviews)
7.8
(Based on 101 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
57.0%
63.8%
18.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.2%
31.5%
56.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.8%
4.7%
25.0%
 
Internet
24.6%
Computer Software
25.9%
Internet
18.3%
 
Information Technology and Services
13.8%
Internet
18.2%
Marketing and Advertising
14.8%
 
Computer Software
13.8%
Information Technology and Services
14.5%
Computer Software
13.9%
 
Marketing and Advertising
13.0%
Marketing and Advertising
7.1%
Information Technology and Services
7.0%
 
Insurance
2.2%
Financial Services
7.1%
Financial Services
5.2%
 
Other
32.6%
Other
27.3%
Other
40.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
Chang C.
User in Computer Software

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
 No videos provided.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided.
 No downloads provided.No downloads provided.
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