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Compare Hotjar vs VWO

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comparison of Hotjar vs. VWO
based on data from user reviews. Hotjar rates 4.4/5 stars with 112 reviews. VWO rates 4.2/5 stars with 128 reviews. Each product's score is calculated by real-time data from verified user reviews.

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Hotjar
VWO
Add Product
Hotjar
Hotjar
4.4
Based on 112 reviews
VWO
VWO
4.2
Based on 128 reviews
 
BASIC
FREE one time fee
TESTING
BOOK A DEMO
 
PRO
$29 per month
CONVERSION OPTIMIZATION
BOOK A DEMO MOST POPULAR
 
BUSINESS
$89 per month
ENTERPRISE
BOOK A DEMO
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.8
(Based on 109 reviews)
8.4
(Based on 127 reviews)
Ease of UseSee More
Ease of UseSee More
9.2
(Based on 109 reviews)
8.3
(Based on 127 reviews)
Ease of SetupSee More
Ease of SetupSee More
9.0
(Based on 45 reviews)
8.9
(Based on 83 reviews)
Ease of AdminSee More
Ease of AdminSee More
9.3
(Based on 45 reviews)
8.6
(Based on 83 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.6
(Based on 78 reviews)
9.1
(Based on 119 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
9.0
(Based on 36 reviews)
9.2
(Based on 79 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.2
(Based on 107 reviews)
9.1
(Based on 126 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
55.5%
48.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
39.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
10.0%
12.0%
 
Marketing and Advertising
26.9%
Marketing and Advertising
20.6%
 
Internet
15.0%
Internet
17.7%
 
Computer Software
12.5%
Information Technology and Services
7.8%
 
Information Technology and Services
10.6%
Retail
7.1%
 
Retail
3.1%
Computer Software
6.4%
 
Other
31.9%
Other
40.4%
Most Helpful Favorable Review
Most Helpful Favorable Review
Polly H.
User in Marketing and Advertising

Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...

Nikola J.
User in Marketing and Advertising

What I like the most about VWO is that their the underdog, a tool far less known than Optimizely, but yet their solution is just as elegant (if not more!) and has an absolutely competent features set, even beating out Optimizely here and there.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Information Services

Hotjar lacks integration with React, which makes it impossible for us to use the Forms feature. The service team was supportive, but not very helpful in this regard. Reporting is also limited. I can't export certain types of data, I don't know anything...

G2 Crowd User in Leisure, Travel & Tourism

There were a lot of buggy parts, for instance you should only use one method of making changes, either the wysiwyg editor, or to edit the HTML. Some testing required a bit more than just using the wysiwyg, when using the HTML editor it created errors,...

 
 

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