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Compare HubSpot vs Marketo

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comparison of HubSpot vs. Marketo
based on data from user reviews. HubSpot rates 4.3/5 stars with 3,113 reviews. Marketo rates 4.1/5 stars with 1,712 reviews. Each product's score is calculated by real-time data from verified user reviews.

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HubSpot
HubSpot
4.3
Based on 3,113 reviews
Optimized for quick response
Marketo
Marketo
4.1
Based on 1,712 reviews
Optimized for quick response
 
Marketing Hub Free
$0
Marketo Solution Bundles
Contact Us
 
Marketing Hub Starter
$50 /month
 
Marketing Hub Professional
$800 /month
 
Marketing Hub Enterprise
$3,200 /month
 
Free Trial
Free Trial
 $ Get a Quote$ Get a Quote$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
8.7
(Based on 2,741 reviews)
8.4
(Based on 1,561 reviews)
Ease of UseSee More
Ease of UseSee More
8.6
(Based on 2,752 reviews)
7.4
(Based on 1,573 reviews)
Ease of SetupSee More
Ease of SetupSee More
8.2
(Based on 1,465 reviews)
6.8
(Based on 854 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.7
(Based on 1,519 reviews)
7.8
(Based on 879 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.8
(Based on 2,567 reviews)
7.5
(Based on 1,474 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.9
(Based on 1,495 reviews)
7.8
(Based on 871 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.8
(Based on 2,731 reviews)
8.1
(Based on 1,549 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
55.5%
16.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
38.4%
58.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
6.1%
24.7%
 
Marketing and Advertising
19.1%
Computer Software
29.0%
 
Computer Software
15.3%
Information Technology and Services
12.0%
 
Information Technology and Services
9.9%
Marketing and Advertising
11.6%
 
Internet
6.4%
Internet
7.2%
 
Financial Services
2.7%
Financial Services
4.7%
 
Other
46.6%
Other
35.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

G2 Crowd User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

 
 

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Ask HubSpot a QuestionContact HubSpotAsk Marketo a QuestionContact Marketo
Kate from G2 Crowd

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