Compare IBM DA vs Kissmetrics

See this comparison of IBM Digital Analytics vs. Kissmetrics based on data from user reviews. IBM Digital Analytics rates 2.8/5 stars with 45 reviews. Kissmetrics rates 4.1/5 stars with 143 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Growth
From $500 Per Month
 
Power
From $850 Per Month
 
Enterprise
Contact Vendor 1-888-767-5477
 
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Meets RequirementsSee More
Meets RequirementsSee More
6.7
(Based on 43 reviews)
8.1
(Based on 138 reviews)
Ease of UseSee More
Ease of UseSee More
5.6
(Based on 43 reviews)
7.7
(Based on 138 reviews)
Ease of SetupSee More
Ease of SetupSee More
5.1
(Based on 17 reviews)
7.0
(Based on 60 reviews)
Ease of AdminSee More
Ease of AdminSee More
6.8
(Based on 19 reviews)
8.1
(Based on 65 reviews)
Quality of SupportSee More
Quality of SupportSee More
5.9
(Based on 38 reviews)
8.6
(Based on 120 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
6.9
(Based on 19 reviews)
8.5
(Based on 66 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
3.3
(Based on 42 reviews)
8.3
(Based on 138 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
14.3%
55.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.3%
35.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
52.4%
9.4%
 
Retail
20.8%
Computer Software
24.4%
 
Marketing and Advertising
20.8%
Internet
22.2%
 
Insurance
9.4%
Marketing and Advertising
11.4%
 
Internet
7.5%
Information Technology and Services
5.7%
 
Computer Software
5.7%
Retail
2.8%
 
Other
35.8%
Other
33.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Erica H.
User in Consumer Services

I'd recommend using if your company is willing to back it up with a robust analytics team to be able to use it to its fullest extent.

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Justin N.
User in Marketing and Advertising

KISSMetrics offers flexibility, power, and a robust feature set. You can track almost anything your heart desires and go way beyond simple page views to track form completions, behaviour across multiple devices, customer value over time, and way more....

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

The IBM platform is outdated and very difficult to slice and dice large data sets. Unlike GA which has click to filter options and the ability to quickly create custom reports, the time it takes for the system to churn out the data and then the time to...

G2 Crowd User in Health, Wellness and Fitness

It took a slight learning curve. And this is another tool I need to check daily so just adds to my workload.

 
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Kate avatar
Kate from G2 Crowd

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