Compare IBM DA vs Looker

See this comparison of IBM Digital Analytics vs. Looker based on data from user reviews. IBM Digital Analytics rates 2.8/5 stars with 45 reviews. Looker rates 4.4/5 stars with 227 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
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Meets RequirementsSee More
Meets RequirementsSee More
6.7
(Based on 43 reviews)
8.6
(Based on 186 reviews)
Ease of UseSee More
Ease of UseSee More
5.6
(Based on 43 reviews)
8.1
(Based on 185 reviews)
Ease of SetupSee More
Ease of SetupSee More
5.1
(Based on 17 reviews)
8.2
(Based on 94 reviews)
Ease of AdminSee More
Ease of AdminSee More
6.8
(Based on 19 reviews)
8.7
(Based on 99 reviews)
Quality of SupportSee More
Quality of SupportSee More
5.9
(Based on 38 reviews)
9.2
(Based on 159 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
6.9
(Based on 19 reviews)
9.3
(Based on 90 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
3.3
(Based on 42 reviews)
8.6
(Based on 177 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
14.3%
18.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.3%
71.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
52.4%
10.6%
 
Retail
20.8%
Internet
22.2%
 
Marketing and Advertising
20.8%
Computer Software
18.5%
 
Insurance
9.4%
Information Technology and Services
12.0%
 
Internet
7.5%
Marketing and Advertising
5.6%
 
Computer Software
5.7%
Food & Beverages
4.0%
 
Other
35.8%
Other
37.7%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Financial Services

The reporting interface is easy to navigate and I can find what I am looking for. Building custom reports doesn't seem hard but I need to play around more with it.

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Retail

The entire enterface was lacking and old. They really need a refresher! Also, the amount of manual dad adjustments (pages and server call estimates) are way too much effort. Google analytics is the best bang for the buck.

krithika p.
User

- Not the most intuitive tool to pick up. I used mixed panel and google analytics before & there was a learning curve with this one in comparison! - Sometimes the looks are slow to load. - Not sure if this is a looker thing or the way we have implemented...

 
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See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

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Kate avatar
Kate from G2 Crowd

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