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Compare IBM Digital Analytics vs Mixpanel

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comparison of IBM Digital Analytics vs. Mixpanel
based on data from user reviews. IBM Digital Analytics rates 2.9/5 stars with 49 reviews. Mixpanel rates 4.2/5 stars with 220 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
6.9
(Based on 47 reviews)
8.4
(Based on 194 reviews)
Ease of UseSee More
Ease of UseSee More
5.9
(Based on 47 reviews)
8.0
(Based on 193 reviews)
Ease of SetupSee More
Ease of SetupSee More
5.4
(Based on 18 reviews)
7.6
(Based on 88 reviews)
Ease of AdminSee More
Ease of AdminSee More
6.9
(Based on 20 reviews)
7.9
(Based on 89 reviews)
Quality of SupportSee More
Quality of SupportSee More
6.1
(Based on 42 reviews)
8.0
(Based on 149 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.0
(Based on 20 reviews)
8.4
(Based on 76 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
3.8
(Based on 46 reviews)
7.3
(Based on 189 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
15.6%
64.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.3%
30.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
51.1%
5.0%
 
Retail
18.6%
Computer Software
25.2%
 
Marketing and Advertising
18.6%
Internet
17.9%
 
Insurance
8.5%
Information Technology and Services
14.0%
 
Internet
6.8%
Marketing and Advertising
7.3%
 
Computer Software
5.1%
Financial Services
6.6%
 
Other
42.4%
Other
28.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Financial Services

It's nice having all the systems be under the same brand umbrella for seamlessness, support etc. I work at an IBM shop, so this purchase was a no brainer for ease and simplicity.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Computer Software

Some of their products crash, and the interfaces are outdated

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
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