Compare IBM Digital Analytics vs Mixpanel

See this comparison of IBM Digital Analytics vs. Mixpanel based on data from user reviews. IBM Digital Analytics rates 2.8/5 stars with 46 reviews. Mixpanel rates 3.9/5 stars with 126 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
6.8
(Based on 44 reviews)
8.0
(Based on 119 reviews)
Ease of UseSee More
Ease of UseSee More
5.7
(Based on 44 reviews)
7.4
(Based on 118 reviews)
Ease of SetupSee More
Ease of SetupSee More
5.1
(Based on 17 reviews)
6.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
6.8
(Based on 19 reviews)
7.1
(Based on 46 reviews)
Quality of SupportSee More
Quality of SupportSee More
6.0
(Based on 39 reviews)
7.8
(Based on 90 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
6.9
(Based on 19 reviews)
7.8
(Based on 37 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
3.4
(Based on 43 reviews)
6.6
(Based on 116 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
14.0%
64.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.6%
32.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
53.5%
3.2%
 
Retail
20.4%
Internet
22.6%
 
Marketing and Advertising
20.4%
Computer Software
22.0%
 
Insurance
9.3%
Information Technology and Services
17.9%
 
Internet
7.4%
Marketing and Advertising
11.3%
 
Computer Software
5.6%
Financial Services
4.8%
 
Other
37.0%
Other
21.4%
Most Helpful Favorable Review
Most Helpful Favorable Review
Erica H.
User in Consumer Services

I'd recommend using if your company is willing to back it up with a robust analytics team to be able to use it to its fullest extent.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Business Supplies and Equipment

The product is clunky and challenging to use, as well as slow. It can be incredibly difficult to look at reports/data, export if you don't know what you're doing. It is also challenging to create custom reports on the fly. They charge you report "credits"...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
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Kate from G2 Crowd

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