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Compare IBM Digital Analytics vs Mixpanel

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comparison of IBM Digital Analytics vs. Mixpanel
based on data from user reviews. IBM Digital Analytics rates 2.9/5 stars with 51 reviews. Mixpanel rates 4.2/5 stars with 214 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
6.9
(Based on 47 reviews)
8.4
(Based on 189 reviews)
Ease of UseSee More
Ease of UseSee More
5.9
(Based on 47 reviews)
7.9
(Based on 189 reviews)
Ease of SetupSee More
Ease of SetupSee More
5.7
(Based on 19 reviews)
7.4
(Based on 80 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.0
(Based on 21 reviews)
7.8
(Based on 81 reviews)
Quality of SupportSee More
Quality of SupportSee More
6.2
(Based on 42 reviews)
8.1
(Based on 145 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.1
(Based on 21 reviews)
8.4
(Based on 69 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
3.8
(Based on 46 reviews)
7.1
(Based on 184 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
14.9%
63.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.0%
31.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
51.1%
4.7%
 
Retail
17.7%
Computer Software
26.0%
 
Marketing and Advertising
17.7%
Internet
18.2%
 
Insurance
8.1%
Information Technology and Services
14.5%
 
Information Technology and Services
8.1%
Marketing and Advertising
7.1%
 
Internet
6.5%
Financial Services
7.1%
 
Other
41.9%
Other
27.0%
Most Helpful Favorable Review
Most Helpful Favorable Review
Erica H.
User in Consumer Services

I'd recommend using if your company is willing to back it up with a robust analytics team to be able to use it to its fullest extent.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

It's still not easy to use. I have yet to receive training on how to build reports.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
 No videos provided.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

 No downloads provided.
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