Compare IBM Digital Analytics vs Mixpanel
See this
comparison of IBM Digital Analytics vs. Mixpanel
based on data from user reviews. IBM Digital Analytics rates 2.9/5 stars with 54 reviews. Mixpanel rates 4.2/5 stars with 217 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial
IBM Digital Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
6.7
8.2
Ease of Use
Ease of Use
5.5
7.7
Ease of Setup
Ease of Setup
5.2
7.1
Ease of Admin
Ease of Admin
6.7
7.5
Quality of Support
Quality of Support
5.9
7.8
Ease of Doing Business With
Ease of Doing Business With
6.8
8.2
Product Direction (% positive)
Product Direction (% positive)
3.2
6.7
Meets Requirements
IBM Digital Analytics
6.7
Mixpanel
8.2
Ease of Use
IBM Digital Analytics
5.5
Mixpanel
7.7
Ease of Setup
IBM Digital Analytics
5.2
Mixpanel
7.1
Ease of Admin
IBM Digital Analytics
6.7
Mixpanel
7.5
Quality of Support
IBM Digital Analytics
5.9
Mixpanel
7.8
Ease of Doing Business With
IBM Digital Analytics
6.8
Mixpanel
8.2
Product Direction (% positive)
IBM Digital Analytics
3.2
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Mixpanel
8.6
Engagement
IBM Digital Analytics
6.9
Mixpanel
8.5
Entry and Exit Pages
IBM Digital Analytics
7.1
Mixpanel
7.8
Standard Event Tracking
IBM Digital Analytics
6.9
Mixpanel
8.6
Custom Event Tracking
IBM Digital Analytics
6.4
Mixpanel
8.6
Retention
IBM Digital Analytics
6.9
Mixpanel
7.9
Return
IBM Digital Analytics
6.8
Mixpanel
8.0
Conversions
IBM Digital Analytics
7.4
Mixpanel
8.4
Funnels
IBM Digital Analytics
6.4
Mixpanel
8.8
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Mixpanel
8.4
Trending
IBM Digital Analytics
6.1
Mixpanel
8.1
Retroactive Reporting
IBM Digital Analytics
6.1
Mixpanel
7.8
Segmentation
IBM Digital Analytics
5.9
Mixpanel
8.4
Mobile Reporting
IBM Digital Analytics
4.9
Mixpanel
7.8
Unification Across Devices
IBM Digital Analytics
5.4
Mixpanel
7.4
Custom Reports and Dashboards
IBM Digital Analytics
5.7
Mixpanel
7.5
Other
User Data
IBM Digital Analytics
6.2
Mixpanel
8.3
Site Search Reporting
IBM Digital Analytics
6.5
Mixpanel
7.5
Load Time Monitoring
IBM Digital Analytics
5.3
Mixpanel
7.2
Campaign Tracking
IBM Digital Analytics
6.6
Mixpanel
7.8
E-Commerce
IBM Digital Analytics
7.3
Mixpanel
7.2
Promotional Messages
IBM Digital Analytics
6.5
Mixpanel
7.4
Administration Alerts
IBM Digital Analytics
6.3
Mixpanel
7.6
Administration
Performance and Reliability
IBM Digital Analytics
6.3
Mixpanel
8.2
User, Role, and Access Management
IBM Digital Analytics
7.5
Mixpanel
8.0
API / Integrations
IBM Digital Analytics
6.3
Mixpanel
7.9
QA Testing
IBM Digital Analytics
5.4
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
14.0%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
36.0%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
50.0%
4.7%
IBM Digital Analytics
Small-Business
14.0%
Mid-Market
36.0%
Enterprise
50.0%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Retail
16.9%
Computer Software
25.8%
 
Marketing and Advertising
16.9%
Internet
18.7%
 
Insurance
7.7%
Information Technology and Services
14.4%
 
Information Technology and Services
7.7%
Marketing and Advertising
7.0%
 
Internet
6.2%
Financial Services
7.0%
 
Other
44.6%
Other
27.1%
IBM Digital Analytics
Retail
16.9%
Marketing and Advertising
16.9%
Insurance
7.7%
Information Technology and Services
7.7%
Internet
6.2%
Other
44.6%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Kiele C.
User in Information Technology and Services

Too many limitations on reporting segments and output to get any good value from standard analytics. You have to use Explore for most anything interesting or useful. The pathing is difficult to use and the dashboards tiles can't be set to same timeframe...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
IBM Digital Analytics
Most Helpful Favorable Review
G2 Crowd User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Most Helpful Critical Review
Kiele C.
User in Information Technology and Services

Too many limitations on reporting segments and output to get any good value from standard analytics. You have to use Explore for most anything interesting or useful. The pathing is difficult to use and the dashboards tiles can't be set to same timeframe...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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IBM Digital Analytics

Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

IBM Digital Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads provided
IBM Digital Analytics
No downloads provided
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