Compare IBM DA vs Mixpanel

See this comparison of IBM Digital Analytics vs. Mixpanel based on data from user reviews. IBM Digital Analytics rates 2.8/5 stars with 45 reviews. Mixpanel rates 3.9/5 stars with 124 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
6.7
(Based on 43 reviews)
8.0
(Based on 117 reviews)
Ease of UseSee More
Ease of UseSee More
5.6
(Based on 43 reviews)
7.5
(Based on 116 reviews)
Ease of SetupSee More
Ease of SetupSee More
5.1
(Based on 17 reviews)
6.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
6.8
(Based on 19 reviews)
7.1
(Based on 46 reviews)
Quality of SupportSee More
Quality of SupportSee More
5.9
(Based on 38 reviews)
7.9
(Based on 88 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
6.9
(Based on 19 reviews)
7.8
(Based on 37 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
3.3
(Based on 42 reviews)
6.6
(Based on 114 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
14.3%
65.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
33.3%
31.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
52.4%
3.3%
 
Retail
20.8%
Computer Software
22.4%
 
Marketing and Advertising
20.8%
Internet
21.8%
 
Insurance
9.4%
Information Technology and Services
18.2%
 
Internet
7.5%
Marketing and Advertising
11.5%
 
Computer Software
5.7%
Financial Services
4.2%
 
Other
35.8%
Other
21.8%
Most Helpful Favorable Review
Most Helpful Favorable Review
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Daniel V.
User in Marketing and Advertising

The ability to manipulate reports and then identify outlying data and trends

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Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Computer Software

Some of their products crash, and the interfaces are outdated

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
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Kate avatar
Kate from G2 Crowd

Need help?

I can help.