Compare IBM Digital Analytics vs Pendo
See this
comparison of IBM Digital Analytics vs. Pendo
based on data from user reviews. IBM Digital Analytics rates 2.9/5 stars with 54 reviews. Pendo rates 4.6/5 stars with 92 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial
IBM Digital Analytics
Free Trial Unavailable
Pendo
Free Trial

Ratings

Meets Requirements
Meets Requirements
6.7
8.7
Ease of Use
Ease of Use
5.5
8.3
Ease of Setup
Ease of Setup
5.2
8.4
Ease of Admin
Ease of Admin
6.7
8.6
Quality of Support
Quality of Support
5.9
9.1
Ease of Doing Business With
Ease of Doing Business With
6.8
9.5
Product Direction (% positive)
Product Direction (% positive)
3.2
9.6
Meets Requirements
IBM Digital Analytics
6.7
Pendo
8.7
Ease of Use
IBM Digital Analytics
5.5
Pendo
8.3
Ease of Setup
IBM Digital Analytics
5.2
Pendo
8.4
Ease of Admin
IBM Digital Analytics
6.7
Pendo
8.6
Quality of Support
IBM Digital Analytics
5.9
Pendo
9.1
Ease of Doing Business With
IBM Digital Analytics
6.8
Pendo
9.5
Product Direction (% positive)
IBM Digital Analytics
3.2
Pendo
9.6

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Pendo
8.6
Engagement
IBM Digital Analytics
6.9
Pendo
8.8
Entry and Exit Pages
IBM Digital Analytics
7.1
Pendo
8.8
Standard Event Tracking
IBM Digital Analytics
6.9
Pendo
8.6
Custom Event Tracking
IBM Digital Analytics
6.4
Pendo
8.6
Retention
IBM Digital Analytics
6.9
Pendo
7.5
Return
IBM Digital Analytics
6.8
Pendo
7.7
Conversions
IBM Digital Analytics
7.4
Pendo
8.6
Funnels
IBM Digital Analytics
6.4
Pendo
8.4
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Pendo
8.4
Trending
IBM Digital Analytics
6.1
Pendo
8.3
Retroactive Reporting
IBM Digital Analytics
6.1
Pendo
8.7
Segmentation
IBM Digital Analytics
5.9
Pendo
8.9
Mobile Reporting
IBM Digital Analytics
4.9
Pendo
7.7
Unification Across Devices
IBM Digital Analytics
5.4
Pendo
7.9
Custom Reports and Dashboards
IBM Digital Analytics
5.7
Pendo
7.8
Other
User Data
IBM Digital Analytics
6.2
Pendo
9.3
Site Search Reporting
IBM Digital Analytics
6.5
Pendo
7.9
Load Time Monitoring
IBM Digital Analytics
5.3
Pendo
7.0
Campaign Tracking
IBM Digital Analytics
6.6
Pendo
7.7
E-Commerce
IBM Digital Analytics
7.3
Pendo
Not enough data available
Promotional Messages
IBM Digital Analytics
6.5
Pendo
9.0
Administration Alerts
IBM Digital Analytics
6.3
Pendo
8.9
Administration
Performance and Reliability
IBM Digital Analytics
6.3
Pendo
8.3
User, Role, and Access Management
IBM Digital Analytics
7.5
Pendo
8.1
API / Integrations
IBM Digital Analytics
6.3
Pendo
8.5
QA Testing
IBM Digital Analytics
5.4
Pendo
8.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
14.0%
15.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
36.0%
74.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
50.0%
10.0%
IBM Digital Analytics
Small-Business
14.0%
Mid-Market
36.0%
Enterprise
50.0%
Pendo
Small-Business
15.6%
Mid-Market
74.4%
Enterprise
10.0%

Reviewers' Industry

 
Retail
16.9%
Computer Software
58.1%
 
Marketing and Advertising
16.9%
Information Technology and Services
11.0%
 
Insurance
7.7%
Internet
7.4%
 
Information Technology and Services
7.7%
Marketing and Advertising
5.1%
 
Internet
6.2%
Education Management
5.1%
 
Other
44.6%
Other
13.2%
IBM Digital Analytics
Retail
16.9%
Marketing and Advertising
16.9%
Insurance
7.7%
Information Technology and Services
7.7%
Internet
6.2%
Other
44.6%
Pendo
Computer Software
58.1%
Information Technology and Services
11.0%
Internet
7.4%
Marketing and Advertising
5.1%
Education Management
5.1%
Other
13.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Most Helpful Critical Review
Most Helpful Critical Review
Kiele C.
User in Information Technology and Services

Too many limitations on reporting segments and output to get any good value from standard analytics. You have to use Explore for most anything interesting or useful. The pathing is difficult to use and the dashboards tiles can't be set to same timeframe...

G2 Crowd User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

 
IBM Digital Analytics
Most Helpful Favorable Review
G2 Crowd User in Information Technology and Services

Data, using the software overall and the fact that it crunches numbers

Most Helpful Critical Review
Kiele C.
User in Information Technology and Services

Too many limitations on reporting segments and output to get any good value from standard analytics. You have to use Explore for most anything interesting or useful. The pathing is difficult to use and the dashboards tiles can't be set to same timeframe...

Pendo
Most Helpful Favorable Review
Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Most Helpful Critical Review
G2 Crowd User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

Screenshots

 
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Videos

 No videos provided

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

IBM Digital Analytics
No videos provided
Pendo

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

Downloads

IBM Digital Analytics
No downloads provided
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