Compare IBM Digital Analytics, Piwik PRO, and Google Analytics 360

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Google Analytics 360
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
6.7
8.7
8.7
Ease of Use
Ease of Use
5.5
8.1
8.0
Ease of Setup
Ease of Setup
5.2
8.0
7.8
Ease of Admin
Ease of Admin
6.7
8.3
8.3
Quality of Support
Quality of Support
5.9
7.6
7.9
Ease of Doing Business With
Ease of Doing Business With
6.8
8.5
8.4
Product Direction (% positive)
Product Direction (% positive)
3.2
8.3
8.1
Meets Requirements
IBM Digital Analytics
6.7
Piwik PRO
8.7
Google Analytics 360
8.7
Ease of Use
IBM Digital Analytics
5.5
Piwik PRO
8.1
Google Analytics 360
8.0
Ease of Setup
IBM Digital Analytics
5.2
Piwik PRO
8.0
Google Analytics 360
7.8
Ease of Admin
IBM Digital Analytics
6.7
Piwik PRO
8.3
Google Analytics 360
8.3
Quality of Support
IBM Digital Analytics
5.9
Piwik PRO
7.6
Google Analytics 360
7.9
Ease of Doing Business With
IBM Digital Analytics
6.8
Piwik PRO
8.5
Google Analytics 360
8.4
Product Direction (% positive)
IBM Digital Analytics
3.2
Piwik PRO
8.3
Google Analytics 360
8.1

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Piwik PRO
8.8
Google Analytics 360
8.7
Engagement
IBM Digital Analytics
6.9
Piwik PRO
8.8
Google Analytics 360
8.4
Entry and Exit Pages
IBM Digital Analytics
7.1
Piwik PRO
8.5
Google Analytics 360
8.5
Standard Event Tracking
IBM Digital Analytics
6.9
Piwik PRO
8.8
Google Analytics 360
8.6
Custom Event Tracking
IBM Digital Analytics
6.4
Piwik PRO
8.6
Google Analytics 360
8.3
Retention
IBM Digital Analytics
6.9
Piwik PRO
8.9
Google Analytics 360
8.3
Return
IBM Digital Analytics
6.8
Piwik PRO
8.5
Google Analytics 360
8.1
Conversions
IBM Digital Analytics
7.4
Piwik PRO
8.8
Google Analytics 360
8.3
Funnels
IBM Digital Analytics
6.4
Piwik PRO
8.2
Google Analytics 360
8.1
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Piwik PRO
8.1
Google Analytics 360
8.8
Trending
IBM Digital Analytics
6.1
Piwik PRO
8.3
Google Analytics 360
8.4
Retroactive Reporting
IBM Digital Analytics
6.1
Piwik PRO
8.4
Google Analytics 360
8.3
Segmentation
IBM Digital Analytics
5.9
Piwik PRO
8.4
Google Analytics 360
8.3
Mobile Reporting
IBM Digital Analytics
4.9
Piwik PRO
8.1
Google Analytics 360
8.3
Unification Across Devices
IBM Digital Analytics
5.4
Piwik PRO
7.6
Google Analytics 360
8.2
Custom Reports and Dashboards
IBM Digital Analytics
5.7
Piwik PRO
9.0
Google Analytics 360
8.5
Other
User Data
IBM Digital Analytics
6.2
Piwik PRO
8.7
Google Analytics 360
8.3
Site Search Reporting
IBM Digital Analytics
6.5
Piwik PRO
8.7
Google Analytics 360
8.1
Load Time Monitoring
IBM Digital Analytics
5.3
Piwik PRO
7.9
Google Analytics 360
8.2
Campaign Tracking
IBM Digital Analytics
6.6
Piwik PRO
8.5
Google Analytics 360
8.3
E-Commerce
IBM Digital Analytics
7.3
Piwik PRO
8.6
Google Analytics 360
8.3
Promotional Messages
IBM Digital Analytics
6.5
Piwik PRO
8.2
Google Analytics 360
8.1
Administration Alerts
IBM Digital Analytics
6.3
Piwik PRO
8.6
Google Analytics 360
8.2
Administration
Performance and Reliability
IBM Digital Analytics
6.3
Piwik PRO
8.2
Google Analytics 360
8.5
User, Role, and Access Management
IBM Digital Analytics
7.5
Piwik PRO
8.8
Google Analytics 360
8.6
API / Integrations
IBM Digital Analytics
6.3
Piwik PRO
8.0
Google Analytics 360
8.3
QA Testing
IBM Digital Analytics
5.4
Piwik PRO
7.7
Google Analytics 360
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
14.0%
45.5%
47.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
36.0%
27.3%
32.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
50.0%
27.3%
20.7%
IBM Digital Analytics
Small-Business
14.0%
Mid-Market
36.0%
Enterprise
50.0%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Google Analytics 360
Small-Business
47.0%
Mid-Market
32.3%
Enterprise
20.7%

Reviewers' Industry

 
Retail
16.9%
Information Technology and Services
13.0%
Marketing and Advertising
18.1%
 
Marketing and Advertising
16.9%
Staffing and Recruiting
8.7%
Information Technology and Services
4.8%
 
Insurance
7.7%
Marketing and Advertising
8.7%
Real Estate
4.0%
 
Information Technology and Services
7.7%
Education Management
8.7%
Education Management
4.0%
 
Internet
6.2%
Computer Software
8.7%
Computer Software
4.0%
 
Other
44.6%
Other
52.2%
Other
65.3%
IBM Digital Analytics
Retail
16.9%
Marketing and Advertising
16.9%
Insurance
7.7%
Information Technology and Services
7.7%
Internet
6.2%
Other
44.6%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
Google Analytics 360
Marketing and Advertising
18.1%
Information Technology and Services
4.8%
Real Estate
4.0%
Education Management
4.0%
Computer Software
4.0%
Other
65.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Retail

The ability to speak to a live consultant online when there are issues or questions regarding reporting tools.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Internet

IBM being associated with Coremetrics. Coremetrics was much better prior to their integration with IBM. Their products seemed to have been on the decline since the integration. Being a web developer, I have to say that the integration of Coremetrics...

G2 Crowd User in Broadcast Media

The cost is high and it is taxing to setup.

 
IBM Digital Analytics
Most Helpful Favorable Review
G2 Crowd User in Retail

The ability to speak to a live consultant online when there are issues or questions regarding reporting tools.

Most Helpful Critical Review
G2 Crowd User in Internet

IBM being associated with Coremetrics. Coremetrics was much better prior to their integration with IBM. Their products seemed to have been on the decline since the integration. Being a web developer, I have to say that the integration of Coremetrics...

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
G2 Crowd User in Broadcast Media

The cost is high and it is taxing to setup.

Screenshots

 
1 of 3
2 of 3
3 of 3
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6
1 of 3
2 of 3
3 of 3
IBM Digital Analytics
Google Analytics 360
Ask IBM DA a QuestionContact IBM DAAsk Piwik PRO a QuestionContact Piwik PRORequest More InformationRequest More Information