Compare IBM Digital Analytics, Piwik PRO, and Matomo (Formerly Piwik)

Pricing

 
Cloud Essential
9USD / month Free trial available on Matomo.org website.
 
Cloud Business
29USD / month Free trial available on Matomo.org website.
 
Cloud Enterprise
Contact us Free trial available on Matomo.org website.
 
On-Premise
FREE download
 
Free Trial Unavailable
Free Trial
Free Trial
IBM Digital Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Matomo (Formerly Piwik)
Cloud Essential
9USD / monthFree trial available on Matomo.org website.
Cloud Business
29USD / monthFree trial available on Matomo.org website.
Cloud Enterprise
Contact usFree trial available on Matomo.org website.
On-Premise
FREE download
Free Trial

Ratings

Meets Requirements
Meets Requirements
6.7
8.7
8.3
Ease of Use
Ease of Use
5.5
8.1
7.7
Ease of Setup
Ease of Setup
5.2
8.0
7.4
Ease of Admin
Ease of Admin
6.7
8.3
7.4
Quality of Support
Quality of Support
5.9
7.6
7.2
Ease of Doing Business With
Ease of Doing Business With
6.8
8.5
8.2
Product Direction (% positive)
Product Direction (% positive)
3.2
8.3
8.0
Meets Requirements
IBM Digital Analytics
6.7
Piwik PRO
8.7
Matomo (Formerly Piwik)
8.3
Ease of Use
IBM Digital Analytics
5.5
Piwik PRO
8.1
Matomo (Formerly Piwik)
7.7
Ease of Setup
IBM Digital Analytics
5.2
Piwik PRO
8.0
Matomo (Formerly Piwik)
7.4
Ease of Admin
IBM Digital Analytics
6.7
Piwik PRO
8.3
Matomo (Formerly Piwik)
7.4
Quality of Support
IBM Digital Analytics
5.9
Piwik PRO
7.6
Matomo (Formerly Piwik)
7.2
Ease of Doing Business With
IBM Digital Analytics
6.8
Piwik PRO
8.5
Matomo (Formerly Piwik)
8.2
Product Direction (% positive)
IBM Digital Analytics
3.2
Piwik PRO
8.3
Matomo (Formerly Piwik)
8.0

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Piwik PRO
8.8
Matomo (Formerly Piwik)
8.4
Engagement
IBM Digital Analytics
6.9
Piwik PRO
8.8
Matomo (Formerly Piwik)
8.1
Entry and Exit Pages
IBM Digital Analytics
7.1
Piwik PRO
8.5
Matomo (Formerly Piwik)
8.4
Standard Event Tracking
IBM Digital Analytics
6.9
Piwik PRO
8.8
Matomo (Formerly Piwik)
8.4
Custom Event Tracking
IBM Digital Analytics
6.4
Piwik PRO
8.6
Matomo (Formerly Piwik)
7.8
Retention
IBM Digital Analytics
6.9
Piwik PRO
8.9
Matomo (Formerly Piwik)
7.7
Return
IBM Digital Analytics
6.8
Piwik PRO
8.5
Matomo (Formerly Piwik)
7.8
Conversions
IBM Digital Analytics
7.4
Piwik PRO
8.8
Matomo (Formerly Piwik)
7.5
Funnels
IBM Digital Analytics
6.4
Piwik PRO
8.2
Matomo (Formerly Piwik)
7.1
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Piwik PRO
8.1
Matomo (Formerly Piwik)
8.1
Trending
IBM Digital Analytics
6.1
Piwik PRO
8.3
Matomo (Formerly Piwik)
7.8
Retroactive Reporting
IBM Digital Analytics
6.1
Piwik PRO
8.4
Matomo (Formerly Piwik)
7.8
Segmentation
IBM Digital Analytics
5.9
Piwik PRO
8.4
Matomo (Formerly Piwik)
7.4
Mobile Reporting
IBM Digital Analytics
4.9
Piwik PRO
8.1
Matomo (Formerly Piwik)
8.2
Unification Across Devices
IBM Digital Analytics
5.4
Piwik PRO
7.6
Matomo (Formerly Piwik)
7.4
Custom Reports and Dashboards
IBM Digital Analytics
5.7
Piwik PRO
9.0
Matomo (Formerly Piwik)
8.0
Other
User Data
IBM Digital Analytics
6.2
Piwik PRO
8.7
Matomo (Formerly Piwik)
8.3
Site Search Reporting
IBM Digital Analytics
6.5
Piwik PRO
8.7
Matomo (Formerly Piwik)
8.3
Load Time Monitoring
IBM Digital Analytics
5.3
Piwik PRO
7.9
Matomo (Formerly Piwik)
7.6
Campaign Tracking
IBM Digital Analytics
6.6
Piwik PRO
8.5
Matomo (Formerly Piwik)
8.0
E-Commerce
IBM Digital Analytics
7.3
Piwik PRO
8.6
Matomo (Formerly Piwik)
7.4
Promotional Messages
IBM Digital Analytics
6.5
Piwik PRO
8.2
Matomo (Formerly Piwik)
6.7
Administration Alerts
IBM Digital Analytics
6.3
Piwik PRO
8.6
Matomo (Formerly Piwik)
8.0
Administration
Performance and Reliability
IBM Digital Analytics
6.3
Piwik PRO
8.2
Matomo (Formerly Piwik)
8.3
User, Role, and Access Management
IBM Digital Analytics
7.5
Piwik PRO
8.8
Matomo (Formerly Piwik)
8.7
API / Integrations
IBM Digital Analytics
6.3
Piwik PRO
8.0
Matomo (Formerly Piwik)
8.3
QA Testing
IBM Digital Analytics
5.4
Piwik PRO
7.7
Matomo (Formerly Piwik)
7.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
14.0%
45.5%
52.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
36.0%
27.3%
34.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
50.0%
27.3%
13.6%
IBM Digital Analytics
Small-Business
14.0%
Mid-Market
36.0%
Enterprise
50.0%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Matomo (Formerly Piwik)
Small-Business
52.3%
Mid-Market
34.1%
Enterprise
13.6%

Reviewers' Industry

 
Retail
16.9%
Information Technology and Services
13.0%
Marketing and Advertising
22.8%
 
Marketing and Advertising
16.9%
Staffing and Recruiting
8.7%
Internet
14.0%
 
Insurance
7.7%
Marketing and Advertising
8.7%
Information Technology and Services
12.3%
 
Information Technology and Services
7.7%
Education Management
8.7%
Computer Software
10.5%
 
Internet
6.2%
Computer Software
8.7%
Retail
5.3%
 
Other
44.6%
Other
52.2%
Other
35.1%
IBM Digital Analytics
Retail
16.9%
Marketing and Advertising
16.9%
Insurance
7.7%
Information Technology and Services
7.7%
Internet
6.2%
Other
44.6%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
Matomo (Formerly Piwik)
Marketing and Advertising
22.8%
Internet
14.0%
Information Technology and Services
12.3%
Computer Software
10.5%
Retail
5.3%
Other
35.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Retail

The ability to speak to a live consultant online when there are issues or questions regarding reporting tools.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Brad J.
Consultant in Computer Software

Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Internet

IBM being associated with Coremetrics. Coremetrics was much better prior to their integration with IBM. Their products seemed to have been on the decline since the integration. Being a web developer, I have to say that the integration of Coremetrics...

Davide A.
Administrator in Automotive

Lack of support. Installation multiple tries. I finally got it to run, sort of: all it shows is the logo. I asked 3 questions in the forum, and got no help.

 
IBM Digital Analytics
Most Helpful Favorable Review
G2 Crowd User in Retail

The ability to speak to a live consultant online when there are issues or questions regarding reporting tools.

Most Helpful Critical Review
G2 Crowd User in Internet

IBM being associated with Coremetrics. Coremetrics was much better prior to their integration with IBM. Their products seemed to have been on the decline since the integration. Being a web developer, I have to say that the integration of Coremetrics...

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Matomo (Formerly Piwik)
Most Helpful Favorable Review
Brad J.
Consultant in Computer Software

Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...

Most Helpful Critical Review
Davide A.
Administrator in Automotive

Lack of support. Installation multiple tries. I finally got it to run, sort of: all it shows is the logo. I asked 3 questions in the forum, and got no help.

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