Compare IBM Digital Analytics, Piwik PRO, and Mixpanel

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial
IBM Digital Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
6.7
8.7
8.2
Ease of Use
Ease of Use
5.5
8.1
7.7
Ease of Setup
Ease of Setup
5.2
8.0
7.1
Ease of Admin
Ease of Admin
6.7
8.3
7.5
Quality of Support
Quality of Support
5.9
7.6
7.8
Ease of Doing Business With
Ease of Doing Business With
6.8
8.5
8.2
Product Direction (% positive)
Product Direction (% positive)
3.2
8.3
6.7
Meets Requirements
IBM Digital Analytics
6.7
Piwik PRO
8.7
Mixpanel
8.2
Ease of Use
IBM Digital Analytics
5.5
Piwik PRO
8.1
Mixpanel
7.7
Ease of Setup
IBM Digital Analytics
5.2
Piwik PRO
8.0
Mixpanel
7.1
Ease of Admin
IBM Digital Analytics
6.7
Piwik PRO
8.3
Mixpanel
7.5
Quality of Support
IBM Digital Analytics
5.9
Piwik PRO
7.6
Mixpanel
7.8
Ease of Doing Business With
IBM Digital Analytics
6.8
Piwik PRO
8.5
Mixpanel
8.2
Product Direction (% positive)
IBM Digital Analytics
3.2
Piwik PRO
8.3
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
Piwik PRO
8.8
Mixpanel
8.6
Engagement
IBM Digital Analytics
6.9
Piwik PRO
8.8
Mixpanel
8.5
Entry and Exit Pages
IBM Digital Analytics
7.1
Piwik PRO
8.5
Mixpanel
7.8
Standard Event Tracking
IBM Digital Analytics
6.9
Piwik PRO
8.8
Mixpanel
8.6
Custom Event Tracking
IBM Digital Analytics
6.4
Piwik PRO
8.6
Mixpanel
8.6
Retention
IBM Digital Analytics
6.9
Piwik PRO
8.9
Mixpanel
7.9
Return
IBM Digital Analytics
6.8
Piwik PRO
8.5
Mixpanel
8.0
Conversions
IBM Digital Analytics
7.4
Piwik PRO
8.8
Mixpanel
8.4
Funnels
IBM Digital Analytics
6.4
Piwik PRO
8.2
Mixpanel
8.8
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
Piwik PRO
8.1
Mixpanel
8.4
Trending
IBM Digital Analytics
6.1
Piwik PRO
8.3
Mixpanel
8.1
Retroactive Reporting
IBM Digital Analytics
6.1
Piwik PRO
8.4
Mixpanel
7.8
Segmentation
IBM Digital Analytics
5.9
Piwik PRO
8.4
Mixpanel
8.4
Mobile Reporting
IBM Digital Analytics
4.9
Piwik PRO
8.1
Mixpanel
7.8
Unification Across Devices
IBM Digital Analytics
5.4
Piwik PRO
7.6
Mixpanel
7.4
Custom Reports and Dashboards
IBM Digital Analytics
5.7
Piwik PRO
9.0
Mixpanel
7.5
Other
User Data
IBM Digital Analytics
6.2
Piwik PRO
8.7
Mixpanel
8.3
Site Search Reporting
IBM Digital Analytics
6.5
Piwik PRO
8.7
Mixpanel
7.5
Load Time Monitoring
IBM Digital Analytics
5.3
Piwik PRO
7.9
Mixpanel
7.2
Campaign Tracking
IBM Digital Analytics
6.6
Piwik PRO
8.5
Mixpanel
7.8
E-Commerce
IBM Digital Analytics
7.3
Piwik PRO
8.6
Mixpanel
7.2
Promotional Messages
IBM Digital Analytics
6.5
Piwik PRO
8.2
Mixpanel
7.4
Administration Alerts
IBM Digital Analytics
6.3
Piwik PRO
8.6
Mixpanel
7.6
Administration
Performance and Reliability
IBM Digital Analytics
6.3
Piwik PRO
8.2
Mixpanel
8.2
User, Role, and Access Management
IBM Digital Analytics
7.5
Piwik PRO
8.8
Mixpanel
8.0
API / Integrations
IBM Digital Analytics
6.3
Piwik PRO
8.0
Mixpanel
7.9
QA Testing
IBM Digital Analytics
5.4
Piwik PRO
7.7
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
14.0%
45.5%
64.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
36.0%
27.3%
31.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
50.0%
27.3%
4.7%
IBM Digital Analytics
Small-Business
14.0%
Mid-Market
36.0%
Enterprise
50.0%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Mixpanel
Small-Business
64.0%
Mid-Market
31.3%
Enterprise
4.7%

Reviewers' Industry

 
Retail
16.9%
Information Technology and Services
13.0%
Computer Software
25.8%
 
Marketing and Advertising
16.9%
Staffing and Recruiting
8.7%
Internet
18.5%
 
Insurance
7.7%
Marketing and Advertising
8.7%
Information Technology and Services
14.4%
 
Information Technology and Services
7.7%
Education Management
8.7%
Marketing and Advertising
7.0%
 
Internet
6.2%
Computer Software
8.7%
Financial Services
7.0%
 
Other
44.6%
Other
52.2%
Other
27.2%
IBM Digital Analytics
Retail
16.9%
Marketing and Advertising
16.9%
Insurance
7.7%
Information Technology and Services
7.7%
Internet
6.2%
Other
44.6%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
Mixpanel
Computer Software
25.8%
Internet
18.5%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 Crowd User in Retail

The ability to speak to a live consultant online when there are issues or questions regarding reporting tools.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Internet

IBM being associated with Coremetrics. Coremetrics was much better prior to their integration with IBM. Their products seemed to have been on the decline since the integration. Being a web developer, I have to say that the integration of Coremetrics...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
IBM Digital Analytics
Most Helpful Favorable Review
G2 Crowd User in Retail

The ability to speak to a live consultant online when there are issues or questions regarding reporting tools.

Most Helpful Critical Review
G2 Crowd User in Internet

IBM being associated with Coremetrics. Coremetrics was much better prior to their integration with IBM. Their products seemed to have been on the decline since the integration. Being a web developer, I have to say that the integration of Coremetrics...

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

IBM Digital Analytics
No videos provided
Piwik PRO
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads provided
IBM Digital Analytics
No downloads provided
Piwik PRO
No downloads provided
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