Compare IBM Digital Analytics vs StatCounter
See this
comparison of IBM Digital Analytics vs. StatCounter
based on data from user reviews. IBM Digital Analytics rates 2.9/5 stars with 54 reviews. StatCounter rates 4.3/5 stars with 69 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
From $5/month
$0-$399
per month
 
Free Trial Unavailable
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
6.7
8.6
Ease of Use
Ease of Use
5.5
9.0
Ease of Setup
Ease of Setup
5.2
8.6
Ease of Admin
Ease of Admin
6.7
9.1
Quality of Support
Quality of Support
5.9
8.4
Ease of Doing Business With
Ease of Doing Business With
6.8
9.4
Product Direction (% positive)
Product Direction (% positive)
3.2
7.7
Meets Requirements
IBM Digital Analytics
6.7
StatCounter
8.6
Ease of Use
IBM Digital Analytics
5.5
StatCounter
9.0
Ease of Setup
IBM Digital Analytics
5.2
StatCounter
8.6
Ease of Admin
IBM Digital Analytics
6.7
StatCounter
9.1
Quality of Support
IBM Digital Analytics
5.9
StatCounter
8.4
Ease of Doing Business With
IBM Digital Analytics
6.8
StatCounter
9.4
Product Direction (% positive)
IBM Digital Analytics
3.2
StatCounter
7.7

Features

Metrics
Sessions - Digital Analytics
IBM Digital Analytics
7.7
StatCounter
8.7
Engagement
IBM Digital Analytics
6.9
StatCounter
8.0
Entry and Exit Pages
IBM Digital Analytics
7.1
StatCounter
9.1
Standard Event Tracking
IBM Digital Analytics
6.9
StatCounter
8.3
Custom Event Tracking
IBM Digital Analytics
6.4
StatCounter
8.0
Retention
IBM Digital Analytics
6.9
StatCounter
8.1
Return
IBM Digital Analytics
6.8
StatCounter
8.1
Conversions
IBM Digital Analytics
7.4
StatCounter
7.6
Funnels
IBM Digital Analytics
6.4
StatCounter
6.8
Reporting
Real-Time Reporting
IBM Digital Analytics
5.7
StatCounter
8.1
Trending
IBM Digital Analytics
6.1
StatCounter
7.8
Retroactive Reporting
IBM Digital Analytics
6.1
StatCounter
7.9
Segmentation
IBM Digital Analytics
5.9
StatCounter
7.2
Mobile Reporting
IBM Digital Analytics
4.9
StatCounter
7.8
Unification Across Devices
IBM Digital Analytics
5.4
StatCounter
7.7
Custom Reports and Dashboards
IBM Digital Analytics
5.7
StatCounter
8.1
Other
User Data
IBM Digital Analytics
6.2
StatCounter
8.1
Site Search Reporting
IBM Digital Analytics
6.5
StatCounter
7.7
Load Time Monitoring
IBM Digital Analytics
5.3
StatCounter
7.4
Campaign Tracking
IBM Digital Analytics
6.6
StatCounter
7.3
E-Commerce
IBM Digital Analytics
7.3
StatCounter
7.4
Promotional Messages
IBM Digital Analytics
6.5
StatCounter
7.4
Administration Alerts
IBM Digital Analytics
6.3
StatCounter
8.0
Administration
Performance and Reliability
IBM Digital Analytics
6.3
StatCounter
8.5
User, Role, and Access Management
IBM Digital Analytics
7.5
StatCounter
8.5
API / Integrations
IBM Digital Analytics
6.3
StatCounter
7.3
QA Testing
IBM Digital Analytics
5.4
StatCounter
7.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
14.0%
68.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
36.0%
17.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
50.0%
13.4%
IBM Digital Analytics
Small-Business
14.0%
Mid-Market
36.0%
Enterprise
50.0%
StatCounter
Small-Business
68.7%
Mid-Market
17.9%
Enterprise
13.4%

Reviewers' Industry

 
Retail
16.9%
Marketing and Advertising
18.8%
 
Marketing and Advertising
16.9%
Internet
8.2%
 
Insurance
7.7%
Writing and Editing
7.1%
 
Information Technology and Services
7.7%
Information Technology and Services
7.1%
 
Internet
6.2%
Higher Education
7.1%
 
Other
44.6%
Other
51.8%
IBM Digital Analytics
Retail
16.9%
Marketing and Advertising
16.9%
Insurance
7.7%
Information Technology and Services
7.7%
Internet
6.2%
Other
44.6%
StatCounter
Marketing and Advertising
18.8%
Internet
8.2%
Writing and Editing
7.1%
Information Technology and Services
7.1%
Higher Education
7.1%
Other
51.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Daniel V.
User in Marketing and Advertising

The ability to manipulate reports and then identify outlying data and trends

Thiago P.
Administrator

The ability to capture every single action the users are taking in my websites. It is really important to me to identify where the user is coming from and what kind of device they are using when they are accessing my website. StatCounter is perfect for that.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Consumer Goods

The font is so small I have to squint just to read it. The dashboard's aren't really helpful and offer a low level of customization. Not really user friendly and difficult to do simple tasks that can be done in seconds in Google analytics (i.e....

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

 
IBM Digital Analytics
Most Helpful Favorable Review
Daniel V.
User in Marketing and Advertising

The ability to manipulate reports and then identify outlying data and trends

Most Helpful Critical Review
G2 Crowd User in Consumer Goods

The font is so small I have to squint just to read it. The dashboard's aren't really helpful and offer a low level of customization. Not really user friendly and difficult to do simple tasks that can be done in seconds in Google analytics (i.e....

StatCounter
Most Helpful Favorable Review
Thiago P.
Administrator

The ability to capture every single action the users are taking in my websites. It is really important to me to identify where the user is coming from and what kind of device they are using when they are accessing my website. StatCounter is perfect for that.

Most Helpful Critical Review
G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Screenshots

 
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IBM Digital Analytics
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