Compare IBM Digital Analytics, UserIQ, and Google Analytics

Meets RequirementsSee More
Meets RequirementsSee More
7.0
(Based on 49 reviews)
8.5
(Based on 56 reviews)
9.1
(Based on 3,193 reviews)
Ease of UseSee More
Ease of UseSee More
6.0
(Based on 49 reviews)
7.8
(Based on 56 reviews)
7.8
(Based on 3,207 reviews)
Ease of SetupSee More
Ease of SetupSee More
5.7
(Based on 19 reviews)
7.4
(Based on 37 reviews)
8.0
(Based on 1,609 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.0
(Based on 21 reviews)
8.3
(Based on 38 reviews)
8.3
(Based on 1,610 reviews)
Quality of SupportSee More
Quality of SupportSee More
6.3
(Based on 44 reviews)
9.6
(Based on 56 reviews)
7.5
(Based on 2,547 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.1
(Based on 21 reviews)
9.7
(Based on 38 reviews)
8.3
(Based on 1,444 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
3.9
(Based on 48 reviews)
9.8
(Based on 57 reviews)
8.6
(Based on 3,179 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
14.0%
43.3%
60.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
36.0%
50.0%
27.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
50.0%
6.7%
12.0%
 
Retail
16.9%
Computer Software
37.8%
Marketing and Advertising
22.2%
 
Marketing and Advertising
16.9%
Marketing and Advertising
18.3%
Computer Software
6.9%
 
Insurance
7.7%
Internet
13.4%
Information Technology and Services
6.8%
 
Information Technology and Services
7.7%
Information Technology and Services
7.3%
Internet
6.4%
 
Internet
6.2%
Information Services
4.9%
Higher Education
3.1%
 
Other
44.6%
Other
18.3%
Other
54.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Casey G.
Internal Consultant in Marketing and Advertising

Easy to upload excel file info and keep data organized

G2 Crowd User

The onboarding is extremely helpful. The ability to segment consumers works great!

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User

Not intuitive. Needs integrator. Needs admin

Richard W.
User in Internet

Didn't cover all platforms. But I'm sure their dev team will continue to build and fix anything we had an issue with

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
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 No downloads provided.No downloads provided.
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