Compare Kissmetrics, StatCounter, and Optimizely

 
Growth
From $500 Per Month
From $5/month
$0-$399 per month
Enterprise
Contact Vendor
 
Power
From $850 Per Month
 
Enterprise
Contact Vendor 1-888-767-5477
 
Free Trial
Free Trial
Free Trial
 $ Get a Quote$ Get a QuoteRequest More InformationRequest More Information$ Get a Quote$ Get a Quote
Meets RequirementsSee More
Meets RequirementsSee More
8.1
(Based on 144 reviews)
8.8
(Based on 60 reviews)
8.7
(Based on 100 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 144 reviews)
9.1
(Based on 60 reviews)
8.7
(Based on 100 reviews)
Ease of SetupSee More
Ease of SetupSee More
7.1
(Based on 61 reviews)
8.7
(Based on 20 reviews)
8.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.1
(Based on 66 reviews)
9.1
(Based on 20 reviews)
8.6
(Based on 47 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.5
(Based on 125 reviews)
8.6
(Based on 41 reviews)
8.2
(Based on 84 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.5
(Based on 67 reviews)
9.3
(Based on 18 reviews)
8.4
(Based on 44 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.2
(Based on 144 reviews)
7.7
(Based on 59 reviews)
7.8
(Based on 101 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
54.9%
68.9%
18.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
36.1%
16.4%
56.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
9.0%
14.8%
25.0%
 
Computer Software
24.0%
Marketing and Advertising
19.0%
Internet
18.3%
 
Internet
21.3%
Writing and Editing
7.6%
Marketing and Advertising
14.8%
 
Marketing and Advertising
11.5%
Internet
7.6%
Computer Software
13.9%
 
Information Technology and Services
5.5%
Information Technology and Services
7.6%
Information Technology and Services
7.0%
 
Retail
3.3%
Higher Education
6.3%
Financial Services
5.2%
 
Other
34.4%
Other
51.9%
Other
40.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
Justin N.
User in Marketing and Advertising

KISSMetrics offers flexibility, power, and a robust feature set. You can track almost anything your heart desires and go way beyond simple page views to track form completions, behaviour across multiple devices, customer value over time, and way more....

Thiago P.
Administrator in Marketing and Advertising

The ability to capture every single action the users are taking in my websites. It is really important to me to identify where the user is coming from and what kind of device they are using when they are accessing my website. StatCounter is perfect for that.

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Health, Wellness and Fitness

It took a slight learning curve. And this is another tool I need to check daily so just adds to my workload.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
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Kate from G2 Crowd

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