Compare Looker vs Mixpanel
See this
comparison of Looker vs. Mixpanel
based on data from user reviews. Looker rates 4.4/5 stars with 323 reviews. Mixpanel rates 4.2/5 stars with 217 reviews. Each product's score is calculated by real-time data from verified user reviews.
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Pricing

 
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Looker
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Mixpanel
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Ratings

Meets Requirements
Meets Requirements
8.5
8.2
Ease of Use
Ease of Use
8.0
7.7
Ease of Setup
Ease of Setup
7.9
7.1
Ease of Admin
Ease of Admin
8.5
7.5
Quality of Support
Quality of Support
9.2
7.8
Ease of Doing Business With
Ease of Doing Business With
9.2
8.2
Product Direction (% positive)
Product Direction (% positive)
8.5
6.7
Meets Requirements
Looker
8.5
Mixpanel
8.2
Ease of Use
Looker
8.0
Mixpanel
7.7
Ease of Setup
Looker
7.9
Mixpanel
7.1
Ease of Admin
Looker
8.5
Mixpanel
7.5
Quality of Support
Looker
9.2
Mixpanel
7.8
Ease of Doing Business With
Looker
9.2
Mixpanel
8.2
Product Direction (% positive)
Looker
8.5
Mixpanel
6.7

Features

Metrics
Sessions - Digital Analytics
Looker
9.3
Mixpanel
8.6
Engagement
Looker
8.9
Mixpanel
8.5
Entry and Exit Pages
Looker
9.2
Mixpanel
7.8
Standard Event Tracking
Looker
8.8
Mixpanel
8.6
Custom Event Tracking
Looker
9.0
Mixpanel
8.6
Retention
Looker
9.2
Mixpanel
7.9
Return
Looker
9.1
Mixpanel
8.0
Conversions
Looker
9.0
Mixpanel
8.4
Funnels
Looker
9.0
Mixpanel
8.8
Reporting
Real-Time Reporting
Looker
8.5
Mixpanel
8.4
Trending
Looker
Not enough data available
Mixpanel
8.1
Retroactive Reporting
Looker
8.9
Mixpanel
7.8
Segmentation
Looker
9.0
Mixpanel
8.4
Mobile Reporting
Looker
Not enough data available
Mixpanel
7.8
Unification Across Devices
Looker
9.0
Mixpanel
7.4
Custom Reports and Dashboards
Looker
9.4
Mixpanel
7.5
Operations
Return on Investment (ROI)
Looker
8.4
Mixpanel
7.7
Cross-Functional Access
Looker
8.5
Mixpanel
7.8
Other
User Data
Looker
9.4
Mixpanel
8.3
Site Search Reporting
Looker
9.6
Mixpanel
7.5
Load Time Monitoring
Looker
8.8
Mixpanel
7.2
Campaign Tracking
Looker
8.5
Mixpanel
7.8
E-Commerce
Looker
8.9
Mixpanel
7.2
Promotional Messages
Looker
8.7
Mixpanel
7.4
Administration Alerts
Looker
9.7
Mixpanel
7.6
Discovery
Data Collection
Looker
8.6
Mixpanel
8.2
Customer Retention
Looker
8.7
Mixpanel
7.5
Campaign Activity
Campaign Insights
Looker
8.7
Mixpanel
7.5
Reports and Dashboards
Looker
8.9
Mixpanel
8.0
Campaign Stickiness
Looker
8.5
Mixpanel
7.2
Brand Optimization
Looker
8.3
Mixpanel
Not enough data available
Platform
Multichannel Tracking
Looker
8.2
Mixpanel
Not enough data available
Administration
Performance and Reliability
Looker
9.4
Mixpanel
8.2
User, Role, and Access Management
Looker
8.7
Mixpanel
8.0
API / Integrations
Looker
9.0
Mixpanel
7.9
QA Testing
Looker
Not enough data available
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
15.9%
64.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
69.8%
31.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
14.3%
4.7%
Looker
Small-Business
15.9%
Mid-Market
69.8%
Enterprise
14.3%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%

Reviewers' Industry

 
Internet
16.8%
Computer Software
25.8%
 
Computer Software
16.0%
Internet
18.7%
 
Information Technology and Services
9.7%
Information Technology and Services
14.4%
 
Marketing and Advertising
5.3%
Marketing and Advertising
7.0%
 
Financial Services
4.9%
Financial Services
7.0%
 
Other
47.3%
Other
27.1%
Looker
Internet
16.8%
Computer Software
16.0%
Information Technology and Services
9.7%
Marketing and Advertising
5.3%
Financial Services
4.9%
Other
47.3%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
krithika p.
User

- Not the most intuitive tool to pick up. I used mixed panel and google analytics before & there was a learning curve with this one in comparison! - Sometimes the looks are slow to load. - Not sure if this is a looker thing or the way we have implemented...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Looker
Most Helpful Favorable Review
Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
krithika p.
User

- Not the most intuitive tool to pick up. I used mixed panel and google analytics before & there was a learning curve with this one in comparison! - Sometimes the looks are slow to load. - Not sure if this is a looker thing or the way we have implemented...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Looker

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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