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Compare Marin Software vs Adobe Media Optimizer

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comparison of Marin Software vs. Adobe Media Optimizer
based on data from user reviews. Marin Software rates 3.9/5 stars with 417 reviews. Adobe Media Optimizer rates 3.6/5 stars with 77 reviews. Each product's score is calculated by real-time data from verified user reviews.

Meets RequirementsSee More
Meets RequirementsSee More
7.9
(Based on 400 reviews)
7.7
(Based on 72 reviews)
Ease of UseSee More
Ease of UseSee More
7.8
(Based on 400 reviews)
6.8
(Based on 70 reviews)
Ease of SetupSee More
Ease of SetupSee More
7.4
(Based on 240 reviews)
6.3
(Based on 39 reviews)
Ease of AdminSee More
Ease of AdminSee More
8.0
(Based on 245 reviews)
7.3
(Based on 41 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.0
(Based on 393 reviews)
7.6
(Based on 67 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.2
(Based on 245 reviews)
7.7
(Based on 42 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.2
(Based on 396 reviews)
6.9
(Based on 72 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
23.5%
31.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
52.8%
29.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
23.7%
39.0%
 
Marketing and Advertising
51.8%
Marketing and Advertising
31.1%
 
Internet
7.2%
Internet
11.1%
 
Retail
6.1%
Higher Education
4.4%
 
Financial Services
5.2%
Financial Services
3.3%
 
Computer Software
2.7%
Automotive
3.3%
 
Other
26.9%
Other
46.7%
Most Helpful Favorable Review
Most Helpful Favorable Review
Erica C.
Agency in Marketing and Advertising

To be transparent - I initially had a hard time transitioning to Marin. I had been using Kenshoo for three years prior and was skeptical about Marin's capabilities. Fast forward three months and my viewpoint on the matter had done a complete 180. The UI...

G2 Crowd User in Internet

The platform has the potential to greatly reduce the amount of money you are spending on SEM, while increasing the efficiency of every dollar spent. In my opinion, there's no alternative to a bid optimizer, and I believe that Adobe Media Optimizer is one...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Computer Software

It seems to be lacking features of other platforms. Lack timely updates and poor customer service.

G2 Crowd User in Internet

It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad...

 
 

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