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Compare Marketo vs Higher Logic Marketing Automation Enterprise

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comparison of Marketo vs. Higher Logic Marketing Automation Enterprise
based on data from user reviews. Marketo rates 4.1/5 stars with 1,676 reviews. Higher Logic Marketing Automation Enterprise rates 4.3/5 stars with 154 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Marketo Solution Bundles
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Meets RequirementsSee More
Meets RequirementsSee More
8.4
(Based on 1,531 reviews)
8.7
(Based on 149 reviews)
Ease of UseSee More
Ease of UseSee More
7.4
(Based on 1,543 reviews)
8.4
(Based on 149 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.8
(Based on 861 reviews)
8.4
(Based on 60 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.9
(Based on 887 reviews)
8.6
(Based on 63 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1,451 reviews)
9.2
(Based on 144 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.8
(Based on 878 reviews)
9.3
(Based on 62 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.2
(Based on 1,525 reviews)
9.4
(Based on 147 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
17.0%
44.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
58.5%
49.4%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.5%
6.5%
 
Computer Software
28.7%
Non-Profit Organization Management
28.4%
 
Marketing and Advertising
12.5%
Marketing and Advertising
8.2%
 
Information Technology and Services
12.4%
Research
5.5%
 
Internet
7.0%
Hospital & Health Care
4.4%
 
Financial Services
4.7%
Publishing
4.4%
 
Other
34.7%
Other
49.2%
Most Helpful Favorable Review
Most Helpful Favorable Review
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

G2 Crowd User in Public Relations and Communications

Real Magnet is a user-friendly platform. After watching the core training videos, it was easy to navigate and creating emails/uploading lists was very intuitive. If I am ever in need of assistance, they have a robust Help page, as well as highly...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

G2 Crowd User in Hospital & Health Care

What i dislike is that sometimes the system gets "stuck," for lack of a better term. It causes me to have to log out or even close my browser before I can fix the situation.

 
 

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver

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