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Compare Marketo vs Pardot

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comparison of Marketo vs. Pardot
based on data from user reviews. Marketo rates 4.1/5 stars with 1,680 reviews. Pardot rates 4.0/5 stars with 1,336 reviews. Each product's score is calculated by real-time data from verified user reviews.

 
Marketo Solution Bundles
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Standard
$1,000 per month
 
Pro
$2,000 per month
 
Ultimate
$3,000 per month
 
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.4
(Based on 1,534 reviews)
8.1
(Based on 1,078 reviews)
Ease of UseSee More
Ease of UseSee More
7.4
(Based on 1,546 reviews)
7.9
(Based on 1,082 reviews)
Ease of SetupSee More
Ease of SetupSee More
6.8
(Based on 863 reviews)
7.7
(Based on 651 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.9
(Based on 889 reviews)
8.3
(Based on 690 reviews)
Quality of SupportSee More
Quality of SupportSee More
7.5
(Based on 1,454 reviews)
7.8
(Based on 1,010 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
7.8
(Based on 880 reviews)
8.3
(Based on 668 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
8.2
(Based on 1,528 reviews)
7.9
(Based on 1,077 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
17.1%
33.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
58.5%
55.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.5%
11.0%
 
Computer Software
28.6%
Computer Software
22.7%
 
Marketing and Advertising
12.5%
Information Technology and Services
13.0%
 
Information Technology and Services
12.4%
Marketing and Advertising
11.9%
 
Internet
7.0%
Internet
5.9%
 
Financial Services
4.7%
Financial Services
3.4%
 
Other
34.8%
Other
43.1%
Most Helpful Favorable Review
Most Helpful Favorable Review
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Zach L.
Administrator in E-Learning

Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

Allie C.
Administrator in Computer Software

I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...

 
 

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver

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