Compare Mixpanel, Quantcast Measure, and Optimizely

 
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Meets RequirementsSee More
Meets RequirementsSee More
8.4
(Based on 190 reviews)
7.1
(Based on 33 reviews)
8.7
(Based on 100 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 190 reviews)
8.0
(Based on 33 reviews)
8.7
(Based on 100 reviews)
Ease of SetupSee More
Ease of SetupSee More
7.4
(Based on 81 reviews)
8.7
(Based on 14 reviews)
8.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.8
(Based on 82 reviews)
7.9
(Based on 13 reviews)
8.6
(Based on 47 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 146 reviews)
8.0
(Based on 22 reviews)
8.2
(Based on 84 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.4
(Based on 70 reviews)
8.6
(Based on 10 reviews)
8.4
(Based on 44 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.1
(Based on 185 reviews)
5.7
(Based on 32 reviews)
7.8
(Based on 101 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
63.8%
37.8%
18.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.5%
37.8%
56.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
4.7%
24.3%
25.0%
 
Computer Software
25.9%
Marketing and Advertising
25.6%
Internet
18.3%
 
Internet
18.2%
Internet
9.3%
Marketing and Advertising
14.8%
 
Information Technology and Services
14.5%
Information Technology and Services
7.0%
Computer Software
13.9%
 
Marketing and Advertising
7.1%
Financial Services
7.0%
Information Technology and Services
7.0%
 
Financial Services
7.1%
E-Learning
7.0%
Financial Services
5.2%
 
Other
27.3%
Other
44.2%
Other
40.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Valerie M. R.
Industry Analyst / Tech Writer in Information Services

If you need rich insight into the depth of visitor engagement, demographics and other data for your site or others, this is a very handy tool for any one charged with digital marketing or PR outreach. You can also quickly vet the veracity of those monthly...

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Bruce S.
Agency in Internet

1. It's annoying that sometimes Quantcast, Alexa, and Compete data conflict with each other, and other times they're aligned. It's difficult to figure out if you can rely on any of them. Unless you get the very expensive level of access you are limited...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
 

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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