Compare Mixpanel, StatCounter, and Google Analytics

 
From $5/month
$0-$399 per month
 
Free Trial
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.4
(Based on 190 reviews)
8.8
(Based on 60 reviews)
9.1
(Based on 3,162 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 190 reviews)
9.1
(Based on 60 reviews)
7.8
(Based on 3,176 reviews)
Ease of SetupSee More
Ease of SetupSee More
7.4
(Based on 81 reviews)
8.7
(Based on 20 reviews)
8.0
(Based on 1,595 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.8
(Based on 82 reviews)
9.1
(Based on 20 reviews)
8.3
(Based on 1,596 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 146 reviews)
8.6
(Based on 41 reviews)
7.5
(Based on 2,522 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.4
(Based on 70 reviews)
9.3
(Based on 18 reviews)
8.3
(Based on 1,431 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.1
(Based on 185 reviews)
7.7
(Based on 59 reviews)
8.6
(Based on 3,148 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
63.8%
68.9%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.5%
16.4%
27.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
4.7%
14.8%
12.1%
 
Computer Software
25.9%
Marketing and Advertising
19.0%
Marketing and Advertising
22.2%
 
Internet
18.2%
Writing and Editing
7.6%
Computer Software
6.9%
 
Information Technology and Services
14.5%
Internet
7.6%
Information Technology and Services
6.8%
 
Marketing and Advertising
7.1%
Information Technology and Services
7.6%
Internet
6.4%
 
Financial Services
7.1%
Higher Education
6.3%
Higher Education
3.1%
 
Other
27.3%
Other
51.9%
Other
54.5%
Most Helpful Favorable Review
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Daniel M.
Administrator in Financial Services

StatCounter is easy to use, reliable and accurate. It also maintains your statistics for many, many years compared to other web services that restrict how far you can go back.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
 

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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