Compare Mixpanel, StatCounter, and Optimizely

 
From $5/month
$0-$399 per month
Enterprise
Contact Vendor
 
Free Trial
Free Trial
Free Trial
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Meets RequirementsSee More
Meets RequirementsSee More
8.4
(Based on 190 reviews)
8.8
(Based on 60 reviews)
8.7
(Based on 100 reviews)
Ease of UseSee More
Ease of UseSee More
7.9
(Based on 190 reviews)
9.1
(Based on 60 reviews)
8.7
(Based on 100 reviews)
Ease of SetupSee More
Ease of SetupSee More
7.4
(Based on 81 reviews)
8.7
(Based on 20 reviews)
8.8
(Based on 46 reviews)
Ease of AdminSee More
Ease of AdminSee More
7.8
(Based on 82 reviews)
9.1
(Based on 20 reviews)
8.6
(Based on 47 reviews)
Quality of SupportSee More
Quality of SupportSee More
8.1
(Based on 146 reviews)
8.6
(Based on 41 reviews)
8.2
(Based on 84 reviews)
Ease of Doing Business WithSee More
Ease of Doing Business WithSee More
8.4
(Based on 70 reviews)
9.3
(Based on 18 reviews)
8.4
(Based on 44 reviews)
Product Direction (% positive)See More
Product Direction (% positive)See More
7.1
(Based on 185 reviews)
7.7
(Based on 59 reviews)
7.8
(Based on 101 reviews)
Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
63.8%
68.9%
18.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.5%
16.4%
56.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
4.7%
14.8%
25.0%
 
Computer Software
25.9%
Marketing and Advertising
19.0%
Internet
18.3%
 
Internet
18.2%
Writing and Editing
7.6%
Marketing and Advertising
14.8%
 
Information Technology and Services
14.5%
Internet
7.6%
Computer Software
13.9%
 
Marketing and Advertising
7.1%
Information Technology and Services
7.6%
Information Technology and Services
7.0%
 
Financial Services
7.1%
Higher Education
6.3%
Financial Services
5.2%
 
Other
27.3%
Other
51.9%
Other
40.9%
Most Helpful Favorable Review
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Daniel M.
Administrator in Financial Services

StatCounter is easy to use, reliable and accurate. It also maintains your statistics for many, many years compared to other web services that restrict how far you can go back.

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

G2 Crowd User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
 

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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