Compare Pendo vs Optimizely
See this
comparison of Pendo vs. Optimizely
based on data from user reviews. Pendo rates 4.6/5 stars with 91 reviews. Optimizely rates 4.3/5 stars with 104 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Enterprise
Contact Vendor
 
Free Trial
Free Trial Unavailable
Pendo
Free Trial
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.6
Ease of Use
Ease of Use
8.3
8.5
Ease of Setup
Ease of Setup
8.4
8.7
Ease of Admin
Ease of Admin
8.6
8.4
Quality of Support
Quality of Support
9.1
8.0
Ease of Doing Business With
Ease of Doing Business With
9.5
8.1
Product Direction (% positive)
Product Direction (% positive)
9.6
7.6
Meets Requirements
Pendo
8.7
Optimizely
8.6
Ease of Use
Pendo
8.3
Optimizely
8.5
Ease of Setup
Pendo
8.4
Optimizely
8.7
Ease of Admin
Pendo
8.6
Optimizely
8.4
Quality of Support
Pendo
9.1
Optimizely
8.0
Ease of Doing Business With
Pendo
9.5
Optimizely
8.1
Product Direction (% positive)
Pendo
9.6
Optimizely
7.6

Features

Variation Testing
A/B Testing
Pendo
Not enough data available
Optimizely
9.4
WYSIWYG Editor
Pendo
8.3
Optimizely
7.2
Conversion Goal
Pendo
9.7
Optimizely
8.3
Percentage of Traffic
Pendo
8.6
Optimizely
8.6
Confidence Level
Pendo
8.7
Optimizely
9.5
Multivariant Testing
Pendo
Not enough data available
Optimizely
8.1
Reporting
Segmentation
Pendo
9.0
Optimizely
7.8
Reports and Dashboards
Pendo
8.6
Optimizely
7.4
Personalization
Standard Targeting
Pendo
8.7
Optimizely
7.8
Custom Targeting
Pendo
8.9
Optimizely
7.9
Administration
API / Integrations
Pendo
7.3
Optimizely
Not enough data available
QA Testing
Pendo
6.9
Optimizely
Not enough data available
Performance and Reliability
Pendo
8.1
Optimizely
8.3
User, Role, and Access Management
Pendo
8.2
Optimizely
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
15.7%
18.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
74.2%
55.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
10.1%
25.8%
Pendo
Small-Business
15.7%
Mid-Market
74.2%
Enterprise
10.1%
Optimizely
Small-Business
18.6%
Mid-Market
55.7%
Enterprise
25.8%

Reviewers' Industry

 
Computer Software
58.5%
Internet
18.1%
 
Information Technology and Services
11.1%
Marketing and Advertising
14.7%
 
Internet
7.4%
Computer Software
13.8%
 
Marketing and Advertising
5.2%
Information Technology and Services
6.9%
 
Education Management
5.2%
Financial Services
5.2%
 
Other
12.6%
Other
41.4%
Pendo
Computer Software
58.5%
Information Technology and Services
11.1%
Internet
7.4%
Marketing and Advertising
5.2%
Education Management
5.2%
Other
12.6%
Optimizely
Internet
18.1%
Marketing and Advertising
14.7%
Computer Software
13.8%
Information Technology and Services
6.9%
Financial Services
5.2%
Other
41.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Massimo A.
Administrator in Internet

The main reason why we decided to adopt Pendo at MailUp Group is that it combines product analytics, in-app guides & Net Promoter Score tracking, all under one roof. That's unique and really useful. It allows you to display onboarding, up-selling, etc....

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
G2 Crowd User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
Pendo
Most Helpful Favorable Review
Massimo A.
Administrator in Internet

The main reason why we decided to adopt Pendo at MailUp Group is that it combines product analytics, in-app guides & Net Promoter Score tracking, all under one roof. That's unique and really useful. It allows you to display onboarding, up-selling, etc....

Most Helpful Critical Review
G2 Crowd User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Screenshots

 
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Videos

 

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

No videos provided
Pendo

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

Optimizely
No videos provided

Downloads

Ask Pendo a QuestionContact PendoAsk Optimizely a QuestionContact Optimizely