What is DNI and why would a marketer want to use it?
DNI is a capability that enables marketers to display a unique phone number of a website for every concurrent web session they have. When someone visits a website with DNI, they will see a contact phone number unique to them. When the vistor calls the contact number a lot of rich information is logged about the user. For example, how the user came to the website, what pages they visited, time spent on the site, location etc. DNI adds a lot of intelligence to marketing analytics.